FAQ - Frequently Asked Questions
What is URLwire?
is a highly regarded service for announcing genuinely meritorious Web content
or mobile content/apps to the right people in the online
What makes URL different?
been publishing URLwire for 19 years. That's not a typo. I know who the
people are, and they have personally subscribed to URLwire.
is a selective service for announcing outstanding content to the exact
content seekers who would care about it and potentiallly link to and/or
share it. URLwire has thousands of private email subscribers and the URLwire.com
web site, group, blog and RSS feed receives a collective ~5 million pageviews
What Is URLwire's
Anchor Text Policy?
was live on the web before Google existed, and for many years I included
anchor text that most aptly described the content of the site I was announcing
and linking to. Since Google could now potentially perceive this to be
a manipulative practice, as of January 2014 I will only link to sites by
using your company name, site name, or site URL as the anchor text. The
value of URLwire was never about the anchor text. The mission of URLwire
is to help create awareness of your content, and while doing so attract
high quality links from trustworthy sources.
URLwire (originally called NetWire) in 1994. I used it mostly to announce
new web sites in my local town of Knoxville, TN. Then, in 1995, Jeff
Bezos hired me as the first content publicist for Amazon.com.
Amazon's debut announcement from October 4, 1995. This was just as
I was changing the name of the service from NetWire to URLwire. It seems
Novell had an internal newsletter named Netwire, and they sent me a cease
So I changed
the name to something nobody could possibly be using, URLwire.com.
And I've been quietly going strong ever since. This may sound glamorous,
but it wasn't. I started at a kitchen table in my three-room apartment
on a dial-up modem, trying to get sites selected for USA
Today Hot sites or Yahoo Picks of The Week (both now gone). Many of
those sites listed were my clients. I knew who the "linkerati" was long
before other kids coined the term. I still do.
Is URLwire a press
Not even close. URLwire is
not a press release distribution service, and is not automated. URLwire
is sent by Eric Ward to people who have requested it, and actually look
forward to it. I personally do the vetting/research
and identify the exact people who are URLwire subscribers and also looking
for subject specific and purposeful web content in your subject area. URLwire
has thousands of private subscribers, including over 375 reference librarians,
and is published in several
who want to receive URLwire but not via email, I provide a feed,
or you can follow URLwire New Site
Tweets via Twitter. Sites
are announced via email,
and other methods. URLwire site announcements are crawled quickly by search
engines and included in both the regular and news search indexes.
subscriber/member list continually evolves and improves over the years,
and each month I continue to add and remove subscribers that I feel are
of the caliber that make sense for the content I am announcing.
Why did I create
URLwire because existing press release services are not selective about
what they announce and who they send it to, and cannot reach the key online
contacts who specifically review and link to new web content.
Mass wire services send out thousands of press releases a day. URLwire
purposely only announces a few sites each month.
Will URLwire help
my search rank?
is not a paid linking gimmick for helping you chase higher search rank.
URLwire was publishing new site announcements for many years before Google
and while it is possible that your site's search rankings may improve after
using URLwire, it isn't URLwire alone that makes that happen. You must
be producing useful and linkworthy content in the first place, or no amount
of publicity will help you attract powerful. links.
sentence was very important, so let me repeat it...
must be producing useful and linkworthy content in the first place, or
no amount of publicity will help you attract powerful links.
contacts are looking to be
impressed or intrigued by an overall experience
a user will have when visiting your web site. URLwire has readers all
over the world, and reaches hundreds of librarians, researchers, content
link curators, site seekers and editors looking to be informed of quality
are a couple examples showing URLwire's potential
URLwire subscriber comments
knows quality web content, and he knows how to reach out and publicize
it politely, personally, privately. When we see an email from Eric, we
read it and link to many of the sites he sends us” - Library
are sources of press releases, such as Business Wire and PR Newswire, but
the volume of releases is so large it's almost impossible to find anything
useful. The one that's worth visiting for web watchers is Eric Ward's URLwire”
What types of content
will URLwire accept/announce?
site must offer useful, unique, or educational content, or show off the
capabilities of the web in some way that is obvious and real. The
site does not have to be brand new, however I will not announce sites that
offer no content other than a list of products, and I will not announce
sites that in my opinion will offend my readers.
Who pays for URLwire
and what does it cost?
who want to announce their content pay a fee of $495.
How do I start the
process of announcing a site?
know you want to proceed, here
are payment details. If you want additional information, continue reading
below or send me an email
and tell me about the site you're wanting to announce. I'll reply as soon
as I can.
Who does URLwire
content's subject matter determines who I select from my private contact
do the vetting/research and identify the exact people who are URLwire subscribers
and also looking for the subject specific and purposeful web content in
your subject area. As an example, lets say your site is about Jazz
music. The contacts I'd select for your announcement will come from
a combination of both widely read online publications like like Yahoo
New and Notable or
Today's Bloggers, but even more importantly, from niche links pages
devoted to the exact subject matter of your site, jazz music. Like
The key point is
I match your content to the exact people that will care about it.
the subject, if your content is of high quality, then there will be people
on the web who will care about it. As an example, over 350 librarians
across the U.S. are URLwire subscribers, and they represent some of the
most trusted sources of site collections and link curators in the world.
Some of you understand what that means to your organic rankings. If you
an old column that explains it.
subscribers have requested it and those who subscribe have also given me
a profile of the types of sites they want to know about.
is just a sampling of thousands of past and current online venues
where editors, librarians, and content seekers are looking for high quality
web content to write about and link to.
above just scratches the surface. Here are a few additional examples in
URLwire member/subscribers past and present: Yahoo
New and Notable Sites (RIP) - NYPL
Best of the Web - Forbes Best of
The Web - Boing Boing - IRN
Internet Resources Newsletter - Exploratorium's
Web Picks - Librarians Internet Index
- Cool Tricks and Trinkets
Best Web Sites - Guardian
Web Watch - Education
World - The
Scout Report - AOL StudyBuddy
- BestHistorySites - PC
Magazine - Lockergnome
- NetGuide - WebUser
- Suite101- .net
Educator's Guide to the Web - Classroom
Earth Best of the Web - The
Best on the Web for Teachers - Berit's
Best Sites for Kids - Surfing
the Net With Kids - Ask for Kids
- Child ? Family WebGuide from Tufts
University - FamilyTree
Best of the Web - Kids
even more nichified. How about these?
of PhysicsWeb - Useful
Web Links for the Materials - Industry
- Sleep Disorder Sites
- Zoo.com - Dulcimer
and Folk Music Links - Jazz
Music Links - Speech-Language
Pathology and Audiology Links
The key is
there are literally thousands of people on the web who enjoy identifying,
reviewing, vetting, curating and linking to content in thousands of subjects.
My attention to this niche for years gives me unrivalled contacts and credibility,
from today all the way back to the nineties when URLwire
Editor's Choice source for new sites. Remeber Netscape?
I want to receive
URLwire, how do I sign up?
are many ways to receive URLwire, described
in detail here. Quickly, if you want to hear about all of the sites
I announce (5-7 per week max), you can simply subscribe to the URLwire
feed here or subscribe to the private URLwire
group at Google. If you just want sites about a specific subject, send
email to email@example.com
tell me exactly what you want, then only if I have a perfect match will
you ever hear from me. I match it myself. No bots and no scripts.
How does URLwire
differ from large wire services?
limit the number of sites I'll announce to a few per week
am extremely selective about what I announce on URLwire
am extremely selective about who I send the site announcement to
make another announcement for you at no charge if you aren't pleased with
note, URLwire is not for sending news about your IPO or CEO. If you
have news about something other than the content of your web site, you
should use a fine service like
Wire or Internet News Bureau
or PRWeb to distribute it. I recommend
them as they are excellent services for this type of news. Only use
URLwire when your news is about the content on your site. The quality
of the site ultimately determines whether or not I will announce it.
How are sites announced
network announces new web sites via multiple channels as follows.
One - Private email
step is sending individual announcements about your site via email to my
private contacts. This will take anywhere from one to two hours
depending on how many contacts I identify that are appropriate for your
specific site announcement. For each site launch I announce, I personally
sort, cull and sift through my entire membership of URLwire subscribers,
matching your site announcement with the stated interests of my contacts.
I also look for the key influencers who are not already URLwire members
but who cover and link to sites in the same subject area as your site.
Any given launch alert is typically a fit for 300 or more contacts.
My contacts only hear from me when I have a site that matches their stated
interests. And URLwire is purposely not automated. It's
sent one-to-one from me personally to my contacts.
Two - Web
I'll post your announcement on its own permanent page on the URLwire web
site, and create a headline link and summary to that page on the URLwire
home page above and on the URLwire
headline page. Your announcement will be crawled by the various
news bots and search engines almost immediately. Google News and
Yahoo News, for example, crawl URLwire site announcements within minutes.
has millions of annual page views. This is achieved as a result of
of sites around the world linking to my headline
page or story pages over the many years URLwire has been chugging along.
Three - Blogs, Feeds, Twitter and other Social Media
your site announcement on the URLwire Blogs and
feed. I'll also Tweet your URL
via URLwire's Twitter account, and 'll enable sharing on your site
announcement so social linkers and bookmarkers have the opportunity to
share your site's URL.
Four - News Bots, Private Groups and Syndication
a brief summary of your content announcement on the private Google
Group for URLwire (which has hundreds of members). My
announcement of your site will also be
indexed by Google, Yahoo,
and bing very quickly, and I've had instances where Google
News picks up my announcements in less than five minutes. I
also have arrangements with key news syndication services and newsbots,
like NewsHub, and WebProWire, to provide them with my content announcements.
This gets your site announcement headline and link on thousands of other
sites and into the Web's largest news indexes.
Why does URLwire
produce so many versions of the site announcement?
is not a press release distribution service. Most site reviewers do not
want a press release anyway. That's why I don't automate URLwire.
I provide each of my members with my site announcements in the exact format
they want. If they want a short email with a special subject line,
no problem. If they want a weekly digest, I send it that way. If
they want an RSS version,
I have it. Blog? Yes. Via
Google group? Got it. Twitter? Bingo.
Who writes the site
the initial copy, and I'll make suggestions if I feel it will improve the
reception. If you prefer that I write the entire announcement, I will but
I charge an additional fee of $250.
What sites have used
URLwire to announce their launch?
thousands over the years. A sampling of sites that hired URLwire to announce
their launch includes Amazon.com, Weather.com, Wine.com/Virtual Vineyards,
Dell, Rodney.com, Infobeat, The BBC, Kellogg's, MoMA, Law.com, Visa.com,
and sites for Ziff-Davis, The New York Times, The Discovery Channel,
Microsoft, AOL, About.com and The AMA, and PBS. Many other now
famous Web sites were originally launched through my URLwire service.
Do the people who
receive URLwire like it?
love it. They are interested in my announcements because they know it's
something they haven't seen, will be a match for their interests, and a
top-notch site. But don't take my word for it. Read their
Does URLwire work?
than me tell you, I'll let my clients tell you. Here are three quotes
and a longer testimonial. A few more URLwire
testimonials are also available.
Osgood - OfficeFinder.com
What if URLwire doesn't
URLwire got our site covered and linked online in places we'd tried for
months to get in without success. And, URLwire did it in one day. Thanks!"
is a great service which has proven results. Two projects I have been involved
with that you have featured have both gone straight into the Yahoo directory
and been listed on their Pick of the Day page. Thanks a bunch, Eric!"
Amy Strycula, CoolShopping.com
- Cool Shopping Sites
been using Eric's URLwire service since 1995, and on more than one occasion
had to work closely with our hosting service to keep our servers up under
the high traffic loads that resulted".
Silence is Deafening" - a Reverse Testimonial for Eric Ward
Give URLwire eight weeks, and
if by then you don't feel URLwire did what you expected it would, let me
know and I'll run an additional URLwire announcement free of charge. I'm
not in this just to make a few hundred bucks. I'm obviously in this for
the long haul.
Can't a Public Relations
firm do what URLwire does?
Public Relations firms hire me to announce their client's sites.
They know I have many years of contacts and relationships in the online
world, while they have contacts in the off-line world.
How do I start the
process to announce a site?
are payment details
read about my other services at EricWard.com