Volvo's Concept Cars Get Web Treatment With New Launch

Now available

LinkAlert!

Get your site linked
and keep it linked,
with LinkAlert!

Thursday, January 4, 2002
.
Volvo's Concept Cars Get Web Treatment With New Launch
.
Volvo Cars of North America has launched a new website to showcase their concept cars and the unique approach that Volvo takes in designing and building its vehicles. The site, Concept Lab Volvo is expected to launch just as this story was being published online. The site is located at http://www.volvocars.com/conceptlab.
.

Go to Volvo site

Additional concept cars from Volvo will be featured, as will events at which enthusiasts can participate in Volvo's concept car experience in person.

The site allows car enthusiasts to explore the creation, features styling, and philosophy behind three of Volvo's recent concept cars; the Safety Concept Car, the Performance Concept Car and the Adventure Concept Car. The launch of Concept Lab Volvo coincides with the North American International Auto Show in Detroit, during which Volvo will debut its first-ever SUV, the Volvo XC90. The Volvo XC90 is the fully-evolved production version of the Adventure Concept Car.

At Concept Lab Volvo, enthusiasts can explore each of the featured concept cars, and discover the imagination and innovation behind each feature. In addition, comments from Volvo designers and strategists give insights into the approach behind each vehicle. The "Forum'' section of the site allows enthusiasts to register their opinions and submit questions about the Concept Cars. They have the option to submit their email addresses for updates and special information about Volvo and its products.

In later phases of the website, which will constantly evolve, there will be additional content pages and added interactive features, all aimed at satisfying car enthusiasts' appetite for fresh, engaging information. Additional concept cars from Volvo will be featured, as will events at which enthusiasts can participate in Volvo's concept car experience in person. In order to make Concept Lab Volvo a global presence for Volvo, the site will be launched in a variety of languages later this year.

"This initiative marks another interactive innovation for Volvo,'' said Phil Bienert, Manager of CRM, e-Business and Future Product Strategy for Volvo Cars of North America. "From the first digital launch of a car in 2000 to the first multi-platform interactive television promotion in 2001, Volvo has dedicated itself to harnessing new technology. The aim this year is to continue building relationships with consumers by giving them information and experiences they can't find anywhere else, and letting them to react to it.''

The new website was designed and created by Fuel North America, the integrated marketing unit of Messner Vetere Berger McNamee Schmetterer Euro RSCG (MVBMS), the agency of record for Volvo Cars of North America.

Current Launch

| URLwire headlines page

| Getting your site in URLwire |

EricWard.com |

Receive URLwire

Previous URLwires
01/02 New AccuWeather.com Service Sends Weather Alerts To Your Inbox
12/28 ResumeRabbit Service Sends Job Seekers' Resumes To 75+ Career Sites
12/26 Unwanted Gifts? Yahoo! Launches Unwanted Gifts Showcase
12/21 - 12/24 - URLwire closed
12/20 Search For Christmas Online With Holiday Search Engines
12/17 The Internet EYE Graphics Magazine 3rd Annual Christmas Giveaway
12/13 Popular Web Reviews E-Newsletters Linky Dinky, WebBits Merge
More...

Getting Your site covered on URLwire:
If you think your site has the right stuff, I might
feature it here and send it to my subscribers.
Request URLwire service details and fees via Email
News editors and site reviewers:
Have you covered some of the sites featured
here? Let me know and I'll feature your news
outlet's logo on the right hand side of this
page with the others. Over 60,000 people
read URLwire every month.
Non-profit and search related sites:
Non profit and search sites: Display the
"Featured on URLwire" logo on your site
and receive 50% off the fees for your
site announcement.

Now available...

LinkAlert!

Get your site linked
and keep it linked,
with LinkAlert!

The service that alerts you to new linking opportunities for your site, with tools, tips, techniques, and articles. It helps you learn and use the same techniques Ive been using for 7+ years for clients including PBS, Amazon.com, Warner Bros., Discovery Channel and AOL. $49 for a one-year membership. Read further details here.

	URLwire Stock Quote Links Provided By Yahoo! Finance as needed

This is the Web version of URLwire

URLwire is a low frequency E-mail news alert service which announces quality Web launches, events, and online happenings. URLwire is sent only to writers, reporters, Web guide editors, and site reviewers who earn a living writing about or reviewing web sites and web content. URLwire is matched personally by me to your subject interests, is not automated, and importantly, is not annoying. Send your exact subject interests to: Eric@urlwire.com (Voice 865.637.2438).

Online news headline linking services are welcome to link to this story

What is URLwire?
URLwire announces only top web launches and web events. I post a selection of them here which are designed for online news bots, like Moreover.com. Subscribe to the the advance Email version by sending me a brief profile of the types of sites you review and write about. (ericward@urlwire.com)

Getting your site
on URLwire:
If you think your site has the right stuff, I might
feature it here and send it to my subscribers.
Request URLwire service details and fees via Email

Who Uses URLwire?
Editors and site reviewers looking for great sites to write about and link to. The below and hundreds of other online pubs are subscribers of URLwire. Sites announced via URLwire are featured regularly at these and other online news and reviews outlets:

Yahoo Picks of the Week!