USOC, Yahoo! Launch Olympic News Collaboration And Shopping Site

Since 1994, URLwire has been publicizing and obtaining quality editorial
links for quality web content. Learn how URLwire works

Great content but no links?
EricWard.com helps quality content attract
the attention (and links) it deserves.
"Eric Ward is the authority on link building" -Danny Sullivan

Today's Launch

- How to announce a site -

URLwire headlines -

URLwire home -

Receive URLwire

Tuesday, January 8, 2002
.
USOC, Yahoo! Launch Olympic News Collaboration And Shopping Site
.
Americans wanting to show their Olympic spirit and support for the 2002 U.S. Olympic Team can access the official collection of authentic Olympic team apparel, as well as Olympic team coverage on Yahoo!. Today's announcement between Yahoo! and the United States Olympic Committee (USOC) represents the USOC's first online e-commerce and content initiative of its official Web site, http://www.usolympicteam.com.
.

In addition to usolympicteam.com content, Yahoo! Sports will be delivering domestic and international Olympic news coverage, medal counts, and TV schedules of Olympic events.

Available today at http://store.usolympicteam.com, the official online store of the U.S. Olympic Team will be featured on Yahoo! Shopping). Consumers will be able to purchase official U.S. Olympic Team apparel, created by Roots, Inc. This includes a collection of stylish winter wear such as hats, fleece, sweaters, and accessories. Also at the U.S. Olympic store are pins, T-shirts, memorabilia and more. With one of the most active shopping audiences online, Yahoo! users spent $10.3 billion online during the fourth quarter of 2001 (ACNielsen), and Forrester's "Buying Power Index" ranked Yahoo!'s audience the most valuable shopping
audience online.

During the Salt Lake Games, Yahoo! Sports (http://sports.yahoo.com), one of the most popular sports sites on the Internet, will be providing unique usolympicteam.com content as part of its overall coverage of the 2002 Olympics and U.S. Olympic Team. Yahoo! Sports, one of a select number of credentialed online media companies during the 2002 Salt Lake Games, has been a popular destination during past Olympic Games, including the 2000 Sydney Games, when it was one of the most visited global sports sites.

In addition to usolympicteam.com content, Yahoo! Sports will be delivering domestic and international Olympic news coverage, medal counts, and TV schedules of Olympic events. People can also incorporate Olympic news, medal counts and wire photos into their My Yahoo! page, as well as access Yahoo!'s signature Full Coverage service, which aggregates onto one page an extensive list of links leading consumers to Olympic coverage headlines and sites on the Web.

"We are extremely pleased that the United States Olympic Committee has teamed with Yahoo! in what represents an exciting Internet relationship," said Matt Rightmire, vice president and general manager, media group, Yahoo!. "With this new initiative, usolympicteam.com has instant access to millions of shoppers on Yahoo!, as well as the millions who flock to Yahoo! Sports for the latest and greatest news coverage. We look forward to serving as a USOC Internet platform in an effort to drive people to usolympicteam.com."

All URLwire Headlines via

URLwire Network
Publicity and Link Building
for Web Content Since 1994

What is URLwire?
URLwire is an alert service for people who write about and review web sites, like Yahoo Picks of the Week or USA Today Hot Sites or FORBES Best of the Web. Learn more

Who reads URLwire?
Two key groups: 1). Editors and site reviewers looking for great sites to write about and link to. 2). Search engines, RSS feed readers and news syndicates (like Moreover.com and Newshub) syndicate URLwire's headline links. Thousands of sites link to URLwire site announcements..

Announcing your site?
If you think your site should be featured on URLwire, request URLwire service details/fees here. Please note, I only announce useful, unique, or educational web content. You can learn more about URLwire.