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Date posted: 1/14/2005 ..
Mobileffects.com features a wide variety of content, including thousands of ringtones from popular artists like Britney Spears and Outkast, and 30 different categories of wallpapers, screensavers, images, video clips and mobile games. The site also allows mobile users to customize and send personal photos from their PC to their mobile phones. The Mobileffects.com stores extensive library of premium content is adapted for a worldwide audience and can deliver content through most major mobile carriers in the US, Europe and Asia, including Vodafone, Cingular (AT&T Wireless) and Orange. The content library is also adapted for most major handset brands including Nokia, Samsung, Motorola, Siemens and Sony-Ericsson. Mobileffects.com features a unique purchasing system that allows members to buy points in bulk and receive volume discounts that save them up to 30% off the prices of individual products. Mobileffects members also save time since all their phone model and provider information is saved making buying mobile content faster. Mobileffects is among a small but growing number of independent mobile content stores to enter the rapidly expanding mobile content market. According to analysis firm Consect, ringtones rang up $4 billion in revenues worldwide in 2004, with sales doubling in the U.S. In the U.S. alone, mobile game downloads are expected to generate $1.8 billion annually within four years a ten-fold increase from 2003 levels market researcher In-Stat/MDR forecasts. This market traditionally dominated by the mobile carriers has opened up in the past year due to billing and delivery agreements that allow independent stores access to billions of mobile users. BVRP has been developing mobile content delivery, editing and synchronization tools for over six years. Its Mobile PhoneTools software, which allows users to exchange content between a PC and mobile phone through Bluetooth, IrDA and USB, is bundled with mobile phones from Motorola and other leading manufacturers. Mobileffects extends the range of delivery options for BVRPs customers by providing over the air (OTA) delivery of content from the PC to the mobile phone through the carrier network. About BVRP Software
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