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Date posted: 1/15/2005
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December 2004 Bandwidth Report Now Online
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U.S. Broadband Penetration Climbs to 53.6% - U.S. a Generation Behind in High-Speed Broadband. Full report is available at http://www.websiteoptimization.com/bw/0412/
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Don't Make Me Wait! The new book titled "Speed Up Your Site – Web Site Optimization" by Andy King, and the companion web site are about designing "speedy" web sites with techniques that... 
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    U.S. broadband penetration grew by 0.73 percentage points to 53.59% among active Internet users in November. 46.41% of US home users dial into the Internet with "narrowband" connections of 56Kbps or less.* Meanwhile, the U.S. is a generation behind Japan and Korea in high-speed broadband adoption. The charts below, derived from Nielsen//NetRatings data, show trends in connection speeds to the Internet for United States users.
    Home Connectivity in the US

    In November 2004, most active Internet users connect from home with broadband connections. Among narrowband users, 38.70% use 56Kbps modems, 5.19% use 28/33.3Kbps, and 2.52% use 14.4Kbps modems. In total, 46.41% of home users in the US connect to the Internet at 56Kbps or less (see Figure 1).

    Broadband Growth in the US
    Broadband penetration in the US grew by 0.73 points to 53.59% in November, up from 52.86% in October. This increase is lower than the average increase in broadband of 1.0 point per month over the previous twelve months. Broadband share in the US should exceed 70% by November of 2005 (see Figure 2).

    Work Connectivity
    Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to an Ethernet network. The speed of each connection decreases as more employees hook up to the LAN. As of November of 2004, of those connected to the Internet, 80.9% of US users at work enjoy a high-speed connection, up 0.57 percentage points from 80.33% in October. 19.1% connect from work at 56Kbps or less (see Figure 3).

    U.S. a Generation Behind Japan and Korea in High-Speed Broadband
    The U.S. is a generation behind higher speed nations in high-speed broadband adoption, according to a report by Technology Futures, Inc. While the U.S. languishes at 1 to 6MB/s, Japan and Korea are already rolling out next generation 20MB per second speeds.

    Further Reading
    Forecasts for Higher Bandwidth Broadband Services
    Higher bandwidth applications, especially IP Video, will drive an increase in broadband data rates and penetration worldwide, forecasts Technology Futures, Inc. By 2006, U.S. broadband penetration will reach 50% and shift to higher data rates. By 2010, 75% broadband penetration is likely in the US, with 10% to 20% of households subscribing to very high speed broadband. Japan and Korea are already rolling out next generation 20Mb/s and above, while the U.S. is a generation behind in broadband data rates.In Canada, Broadband is Defined as Speeds in Excess of 64Kbps, a Lower Threshold Than in Other Countries

    In Canada, broadband is defined as speeds in excess of 64Kbps, a lower threshold than in other countries.
    This partially accounts for Canada's high broadband penetration rate. Business Wire/TMCNet.com, Dec. 8, 2004

    Nielsen//NetRatings
    Provides the US broadband data (percentage of active Internet users) for the Bandwidth Report.
    *Note that Nielsen//NetRatings reports the percentage of active Internet users that use broadband from home, not broadband households. NetRatings uses a panel of 40,000 to 50,000 people with software meters installed on their computers. These meters detect connection speeds. Each month they do an enumeration study to call a number of people to calibrate the panel by adjusting weightings to match the population at large.

    About The Bandwidth Report:
    The Bandwidth Report is a monthly roundup of connectivity trends in the US and elsewhere. Each month's bandwidth report offers the latest statistics in Internet connectivity and broadband trends, including: 

     * Home Connectivity in the US 
     * Broadband Growth in the US 
     * Work Connectivity 
     * Broadband Trends in the US, Canada, and other countries 

    The December 2004 Bandwidth Report is available at:
    http://www.websiteoptimization.com/bw/0412/

    About Web Site Optimization: 
    Don't Make Me Wait! The new book titled "Speed Up Your Site – Web Site Optimization" by Andy King, and the companion web site are about designing "speedy" web sites with techniques that... 

     * Cut file size and download times in half 
     * Speed up site load time to satisfy customers 
     * Engage users with fast response times and flow stimulus 
     * Increase usability, boost profits, and slash bandwidth costs 
     * Improve search engine rankings 

    Andy King is also the founder of WebReference.com and JavaScript.com, both award-winning developer sites from internet.com. Created in 1995 and subsequently acquired by Mecklermedia (now Jupitermedia) in 1997, WebReference has grown into one of the most popular developer sites on the Internet.  While he was Managing Editor of WebReference.com and JavaScript.com, Andy became the "Usability Czar" at internet.com, where he optimized the speed and usability of their sites. In addition to his consulting work, he continues to write the two weekly newsletters he started for WebReference.com. 

    For a review copy of "Speed Up Your Site - Web Site Optimization" (New Riders, ISBN 0-7357-1324-3) or an interview with the author, contact: Matt Hockin, 503.246.1375, matt(at)interactivemarketinginc.com - http://www.interactivemarketinginc.com/

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