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URLwire: Friday January 16, 2004
 
FWA Sites Of The Year 2003 Winners Announced
.
19300+ nominations, 1 People's Choice, 1 Site Of The Year. Make your selection at:
http://www.favouritewebsiteawards.com/
 
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http://www.rr.com/publicpass/
Road Runner is the 
FWA 2003 Site Of The Year
 
FWA is an industry recognised award program based in England and is one of the world's top awards.  By scouting the web and evaluating nominated sites, using a well established criteria and evaluation procedure, FWA selects and showcases future thinking, progressively designed sites who use cutting edge technology. 
Search URLwire archives since 1994 
19,300+ nominated sites, 12 short-listed, 12 international judges,1 Site Of The Year winner:

Road Runner [http://www.rr.com/publicpass/], the customisable broadband portal for Time Warner's high speed Road Runner service.

This is one of the most groundbreaking sites FWA has seen. To take a broadband community portal like Road Runner and run it through a Flash environment is a project most companies would shy away from due to the pure scale and the lack of equivalent Flash managed content sites of this type. However, the FI team have managed to embrace both form and function and deliver an impressive back-end system to manage the content of this site so smoothly that the user will be wrapped up in the content and usability of this site to such an extent that it will be one of those rare sites that is not only a daily visit but a frequent feature in their time online.

Road Runner has the trademark attention to detail FWA have become accustomed to from FI and that extra mile FI’s sites display, as can be seen through the flawless graphical detail and animations, combined with the complimentary sound and FX.

The continuity of the Road Runner site is another first, as the user will experience an environment that provides content-at-a-click in the designated area without constant full page reloads (something portal sites always fall short on).

Another rare trait running through this site, especially for the portal genre is personality, something this site manages to emit through the warm look and feel, the welcoming voice and the customisable features.

Overall, a site that will surely pave the way for generations to come and one that cannot fail to impress its target audience. Road Runner will become a necessity for many who surf and is a site FWA are pleased to announce as FWA Site Of The Year 2003.

Credits:  Road Runner designed and developed by Fantasy Interactive AB (FI)
[http://www.fantasy-interactive.com], and Road Runner [http://www.rr.com/rdrun/]

Selected FWA judges’ comments (more on the FWA site):

"Road Runner demonstrates how powerful a tool Flash has become in terms of application development. It is refreshing to see a site that so clearly demonstrates that usability and information rich content, and Flash are not mutually exclusive. Technically this site is an exceptional achievement" Victor Benady, Random Media, UK.

"Anything this revolutionary with as much time and effort invested in it deserves SOTY." Alfredo Silva, Who’s We Studios, USA.

“An excellent piece of work. This really sets a new standard for the broadband industry. It's really good when you can experience this kind of new interactive website. There's no doubt that "FI" keeps pushing the envelope, congratulations!” Marcelo Moyano, WideGroup Digital Motion, USA.

"This is exactly the type of site that will give Flash a good reputation again, even among UI snobs.  It's so refreshing to see someone finally give HTML a serious run for the money with Flash. Even the cleverest uses of I-Frames, CSS, XHTML and the like, all look somewhat archaic, clunky and inefficient compared to this. The level of detail poured into every crack and crevice is astounding. Easily one of the best, most thoroughly planned and detailed Flash sites I've ever seen." Kurt Noble, KNI, USA.

"RoadRunner is a glimpse at what the web will be in the year 2010." Jeff Anderson, Macromedia, USA.

People’s Choice Award winner 2003:

Johnny Hollow [http://www.johnnyhollow.com/], the riddles are red, the treasures abound, type in the answer and follow the sound…

This is a truly unique and unforgettable website. The interface is quite extraordinary, combining an array of insects including the super-realistic moths, ladybird and beetle. Combining these elements with the very atmospheric sounds and FX, plus the interactivity through the puzzle solving riddles makes this site a truly enjoyable and intriguing surfing experience and one that will blow away the target audience as well as general surfers. Not forgetting the awe-inspiring soundtrack and lyrics, we found this site to offer the complete package.

Selected People’s Choice voters’ comments (more on the FWA site):

“What an amazing unique and atmospheric experience!!

The whispers are spine tingling & the insects are unbelievably realistic. This is a totally fascinating & unforgettable website, something like no other site out there in cyber space.”   Si Peters, London, UK (People's Choice Voter).

What the industry says about FWA:
Macromedia.com: "Links to the best websites containing Macromedia Flash and Shockwave content." 

Yahoo.com: "Favourite Website Awards - when it comes to Flash style, they have the newest in new."
 
 

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