"Software vendors report spending over $10 billion on advertising and marketing to identify qualified prospects for their products with a 50 percent success rate," said Greg Kemp, KnowledgeStorm CEO and president. "KnowledgeStorm provides vendors with a cost effective alternative to traditional marketing practices.  We are thrilled to be working with Yahoo! to increase our vendor exposure to Yahoo! IT Software Marketplace users, and we are confident that this offers an efficient and cost-effective venue in which to exhibit our vendors' products and services." 

Now representing 3,500 registered software vendors and over 20,000 products, KnowledgeStorm's IT directory  has  registered over 4,000 IT buyers in just five weeks. 

"We're pleased to offer Yahoo! IT Software Marketplace users access to KnowledgeStorm's IT directory," said Shannon Ledger, vice president and general manager, production, Yahoo!. "Providing business users with the best content and services available to meet their IT software and services research needs is a goal of Yahoo! Industry Marketplaces, and we believe this relationship will help us reach that goal."

KnowledgeStorm simplifies the information technology decision-making process.  The company's research engine enables business and IT professionals to identify all the products available and narrow their searches according to user-defined features, constraints and requirements.  Working one-on-one with the KnowledgeStorm team, IT vendors listed in the KnowledgeStorm directory can include detailed information about each of their software solutions.

Yahoo! Industry Marketplaces (http://industrymarketplaces.yahoo.com) is a one-stop business-to-business destination in the areas of IT hardware, IT software and electronics, providing 
information and services that help businesses and professionals research products, communicate with 
suppliers, find the latest industry news and information and make purchasing decisions. The initial launch of ahoo! Industry Marketplaces includes three inaugural marketplaces: Yahoo! IT Hardware Marketplace, Yahoo! IT Software Marketplace and Yahoo! Electronics Marketplace. Each specialized marketplace is designed to serve purchasing decision makers, business owners and operators, engineers, software designers, system designers, system architects, electronics engineers and electronic components buyers.
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