URLwire:
Thursday, January 22, 2004
When during the week is the demand for
broadband services highest? Which states have the highest and lowest
demand? How does demand breakdown among demographic groups?
The BuyTelco Broadband Index (BBI)
answers these questions and more with its monthly roundup of connectivity
trends for high-speed Internet including DSL, cable, and satellite across
the USA. http://www.buytelco.net/bbi.asp
In the month of December 2003 we
find that demand is highest at the beginning of the week, with demand peaking
on Tuesday. On a state-by-state basis, we find highest demand for broadband
in Utah, and lowest demand in Alaska.
Here are the results:
December 2003 Demand By Time Of Day
----------------------------------
Shop Buy
Monday 17.7%
16.5%
Tuesday 17.9%
20.2%
Wednesday 16.4%
18.6%
Thursday 14.6%
15.4%
Friday 13.2%
15.0%
Saturday 9.6%
7.0%
Sunday 10.5%
7.3%
December 2003 Highest And Lowest Demand By State
-----------------------------------------------
Highest Demand
Lowest Demand
State Rating
State Rating
Utah 161
Alaska 29
Iowa 158
North Dakota 37
Maine 132
South Dakota 43
Florida 130
Rhode Island 51
Delaware 128
Arkansas 54
NOTE: Ratings are indices measuring
demand against aggregate data. For example, a rating of 120 means that
activity is 20% greater than average for that metric.
What The Data Reveals:
Studying the data numbers of the
index reveals exact chronological data revealing what time during the week
consumers generate the highest demand for broadband services. Knowing
this data will
assist broadband service providers
with the information they need to ensure the availability of adequate customer
service and support staff. "Clearly customers begin shopping for
services on Sunday and Monday with order activity peaking on Tuesday and
Wednesday. Service providers can gear their sales and marketing efforts
to leverage this behavioral dynamic," said Steven McKean, CEO and President
of BuyTelco.
Purpose Of The BBI:
The purpose of the BuyTelco Broadband
Index (BBI) is to measure current month and historical trends as it relates
to broadband demand in the United States on a relative basis to area populations
and households. Each month's BBI measures the current month's and
historical trends of broadband demand, analyzes and screens dozens of behavioral
demographic variables down to the "granular" level, and offers the latest
updated statistics and trends such as:
-
Where are households looking for broadband
geographically located?
-
Where are they in the buying process?
-
What are they selecting when both cable
and DSL are available?
-
Who wants broadband? What are
the demographics?
-
What do these people have in common?
-
Where is the highest and lowest demand
by state and city?
Index Methodology:
The data compiled for the BBI is
derived from broadband Internet consumer transactions at http://www.buytelco.net.
BuyTelco is a leading e-commerce site that specializes in providing comparison
shopping information on the high-speed Internet service providers in the
US. Since its inception, BuyTelco has executed broadband availability
searches for well over 2 million customers.
Produced in conjunction with Targus
Information Services www.targusinfo.com, the BBI incorporates third party
databases and proprietary statistical analysis to glean, categorize, and
quantify additional behavioral and
demographic relationships. "The Telecommunications industry will use the
BBI for pinpointing demand, targeting marketing resources and getting a
true measure
how their products and services
stack up against the competition," stated Steven McKean.
The Future Of The BBI:
Although the BBI is targeting information
on broadband usage, it will be expanded to measure other dimensions of
broadband demand. "For example, we will be tracking how lower-priced broadband
services stimulate the demand for services in lower- income brackets,"
explained Steven. The BBI will issue updated statistics and trends
on a monthly basis, with the next issue of to be published in February
2004.
About BuyTelco:
BuyTelco operates BuyTelco.net,
an open marketplace where customers compare and order broadband solutions
for their home or small business. It is a Web- and phone-based resource
for real time broadband service availability checks, pricing and promotions
from multiple providers. http://www.buytelco.net/
About TARGUSinfo:
Since its founding in 1993, TARGUSinfo
has pioneered the development of real-time caller intelligence to help
companies more productively process customer and prospect transactions.
Through patented processes, the
company links virtually every household and business telephone number in
the US with information including a name, postal address, predictive household
buying behavior scores, and risk management and store locator information.
A privately held company, TARGUSinfo is headquartered in Vienna, Virginia.
http://www.targusinfo.com/
News linking
services and news search engines are welcome to index/link this story
Headline/link:
December
2003 BuyTelco Broadband Index (BBI)
URL: http://www.urlwire.com/news/012204a.html
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