American Movie Classics (AMC) Launches Elvis Tribute Site and Sweepstakes [URLwire]

^{URLwire
for Monday, January 31, 2000}

American Movie Classics (AMC) Launches Elvis Site and Sweeps In Lead Up To Elvis Movie Marathon

Visitors to amctv.com/elvis can enter for a chance to win the “sweepstakes of the century”, a round-trip excursion to Elvis’ palace, Graceland, a private tour of the historic mansion, and dinner at an Elvis themed restaurant.

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“We are offering this fantastic sweepstakes in conjunction with our on-air Elvis tribute as well as to provide an opportunity for fans to be a part of his classic film legacy and experience the wonders of Graceland.” -- Gemma Toner, svp, new media development, AMC Networks New Media

In addition to the sweepstakes, amctv.com will transform into the online headquarters for all that is Elvis in the month of February. Featuring an interactive trivia game that will challenge even the most die-hard fan, to interviews with Hollywood insiders, 10 Things You Didn’t Know About Elvis, an in-depth feature article and an Elvis bulletin board – to post all of your memories of the King.

Fans of the undisputed King of Rock ‘n’ Roll can enter the sweepstakes for a chance to win this ultimate Graceland package worth up to $4,450. One lucky winner will be chosen by random drawing. Sweepstakes prize includes:

- Four night hotel accommodations for two in historic Memphis, TN
- Dinner for two at an Elvis’ themed restaurant
- Platinum tour of Elvis’ famous home, Graceland
- Spending money and nostalgic Elvis merchandise

“Twenty years after his death, people are still fascinated with the extraordinary life of the Elvis Presley,” said Gemma Toner, senior vice president of new media development, AMC Networks New Media. “We are offering this fantastic sweepstakes in conjunction with our on-air Elvis tribute as well as to provide an opportunity for fans to be a part of his classic film legacy and experience the wonders of Graceland.”

The online sweepstakes runs in conjunction with AMC’s on-air “Reel to Reel” presentation of Elvis in Hollywood on February 1, 2000, followed by the “Elvis Movie Marathon” beginning February 5, 2000.

Elvis fans can enter the sweepstakes via online. Log onto www.amctv.com/elvis for complete rules and details. The Grand Prize winner will be announced online and on AMC at the close of the Elvis Movie Marathon.

American Movie Classics is the premiere 24-hour movie network featuring award-winning original productions about the world of American film. With one of the finest, most comprehensive libraries of classic films from the 1930s through the 1980s and a diverse blend of original series, documentaries and interstitials, the service offers in-depth information on timeless and contemporary Hollywood classics. Through the network’s multiple platforms – AMC’s website (www.AMCtv.com), AMC’s original broadband programming and AMC Magazine – the entertainment provider informs and inspires passionate movie fans. AMC is available in 71 million homes.

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