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URLwire for Thursday, Febraury 12, 2004 
LifeWay Launches Web Site for ''Passion'' Moviegoers
LifeWay Christian Resources has launched a new Web site to help communicate the life-changing message in Mel Gibson's film, "The Passion of the Christ," which opens Feb. 25 at 2,000 U.S. theaters.
LifeWay's "Passion" site
At LifeWay's new site, you can Go behind the scenes to learn more about "The Passion." 
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The site is located at or via by clicking on the "Passion" banner at the top of the screen.  Visitors to also may:
  • View the movie trailer;
  • Order ticket vouchers;
  • Find church-leader resources including sermon ideas, feature articles and endorsements by Christian leaders;
  • Sign up for the Students Have Passion campaign, which helps college students and campus ministry teams coordinate an effective outreach and evangelism strategy related to the film;
  • Go behind the scenes to learn more about "The Passion." 
Much of the site's content comes from one of LifeWay's newest resources, "A 40-Day Experience: Extreme Love." The seven-week study focuses on the love Jesus showed through His life, death and resurrection. The study is available for $3.95 through the "Passion" site.

The "Behind the Scenes" section is specifically designed for non-Christians who want to learn more about Jesus. A "Know Him" link walks readers through the steps to becoming a Christian, and a video clip of Beth Moore's "How to Become a Christian" is available for download.

LifeWay President Jimmy Draper said the film is a must-see event. "Mel Gibson has brought the death, burial and resurrection of Christ to the big screen in a biblically accurate and powerfully graphic way," he said. "The faithful depiction of the violence done to our Lord has resulted in an R rating, so while I highly recommend the film, I encourage parents to see it with their teenagers, and then decide whether to take their younger children."

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Headline/link: LifeWay Launches Web Site for ''Passion'' Moviegoers

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