LifeWay Launches Web Site for ''Passion'' Moviegoers

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URLwire for Thursday, Febraury 12, 2004

LifeWay Launches Web Site for ''Passion'' Moviegoers

LifeWay Christian Resources has launched a new Web site to help communicate the life-changing message in Mel Gibson's film, "The Passion of the Christ," which opens Feb. 25 at 2,000 U.S. theaters.

LifeWay's "Passion" site	.
At LifeWay's new site, you can Go behind the scenes to learn more about "The Passion."
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The site is located at http://www.lifeway.com/passion/ or via lifeway.com by clicking on the "Passion" banner at the top of the screen. Visitors to lifeway.com also may:

View the movie trailer;
Order ticket vouchers;
Find church-leader resources including sermon ideas, feature articles and endorsements by Christian leaders;
Sign up for the Students Have Passion campaign, which helps college students and campus ministry teams coordinate an effective outreach and evangelism strategy related to the film;
Go behind the scenes to learn more about "The Passion."

Much of the site's content comes from one of LifeWay's newest resources, "A 40-Day Experience: Extreme Love." The seven-week study focuses on the love Jesus showed through His life, death and resurrection. The study is available for $3.95 through the lifeway.com "Passion" site.

The "Behind the Scenes" section is specifically designed for non-Christians who want to learn more about Jesus. A "Know Him" link walks readers through the steps to becoming a Christian, and a video clip of Beth Moore's "How to Become a Christian" is available for download.

LifeWay President Jimmy Draper said the film is a must-see event. "Mel Gibson has brought the death, burial and resurrection of Christ to the big screen in a biblically accurate and powerfully graphic way," he said. "The faithful depiction of the violence done to our Lord has resulted in an R rating, so while I highly recommend the film, I encourage parents to see it with their teenagers, and then decide whether to take their younger children."

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