Date:
2/23/05 - News search engines and headline aggregators are welcome to index/link
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| February 2005 Bandwidth Report
Is Online |
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Broadband Buyers Dominate Online - Europe's
Digital Divide – US Broadband Penetration Grows to 55.5% in January.
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| Don't Make Me
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-Speed up site load time to satisfy
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-Engage users with fast response
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-Increase usability, boost profits,
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Broadband users out-purchased narrowband
users by over 2 to 1 over the holidays, according to a recent survey by
Nielsen/NetRatings. While women now outpace men in European Internet uptake,
the digital divide remains for age, education, and income, according to
a new survey by the European Commission. In January, broadband penetration
among active Internet users in the U.S. grew by 0.78 percentage points
to 55.47%. 44.53% of US home users dial into the Internet with "narrowband"
connections of 56Kbps or less.* The charts below, derived from Nielsen//NetRatings
data, show trends in connection speeds to the Internet for United States
users.
Home Connectivity in the
US:
In January 2005, most active
Internet users connect from home with broadband connections. Among narrowband
users, 36.91% use 56Kbps modems, 5.12% use 28/33.3Kbps, and 2.5% use 14.4Kbps
modems. In total, 44.53% of home users in the US connect to the Internet
at 56Kbps or less (see Figure 1).
http://www.websiteoptimization.com/bw/0502/
Broadband Growth in the US:
Broadband penetration in the
US grew by 0.78 points to 55.47% in January, up from 54.69% in December.
This increase is below the average increase in broadband of 1 point per
month over the previous twelve months. Broadband share in the US should
exceed 70% by December of 2005 (see Figure 2).
http://www.websiteoptimization.com/bw/0502/
Work Connectivity:
Most workers in the US enjoy
high-speed connections to the Internet. Most use a high-speed line such
as a T1 connection, and share bandwidth between computers connected to
an Ethernet network. The speed of each connection decreases as more employees
hook up to the LAN. As of January of 2005, of those connected to the Internet,
80.19% of US users at work enjoy a high-speed connection, down 1.2 percentage
points from 81.39% in December. At work, 19.81% connect at 56Kbps or less
(see Figure 3).
http://www.websiteoptimization.com/bw/0502/
Broadband Users Buy 69% of
Online Purchases
More than two-thirds of all
online purchases are made by broadband users, according to Nielsen//NetRatings.
69 percent of retail purchases online were conducted on broadband connections,
versus 31 percent of purchases transacted by narrowband connections. Broadband
users also spent 34 percent more per purchase ($158.21 versus $117.89)
than narrowband users, with a higher conversion rate (26% versus 21%).
Further Reading:
eInclusion revisited: The Local
Dimension of the Information Society (see the PDFs)
http://europa.eu.int/comm/employment_social/news/2005/feb/einclusion_en.html
"Women and the elderly are
crossing the digital divide, but the poor still lag behind." The Digital
Divide is still present in Europe, says a new report by the European Commission.
Higher access to the Internet and computer skills can help people escape
poverty. Broadband has been adopted in the major cities, but has been slow
to flow out to rural areas, "aggravating the division between urban and
rural areas." Internet penetration has grown from 34.3% in 2001 to 43.5%
in June of 2003 for the EU 15. Some other technology penetration rates
in the EU 15 are: television is nearly ubiquitous at 90% penetration, mobile
phone usage is 70%, and computer usage is at 52% of the population. Europa.eu.int,
Feb. 14, 2005
More Than Two Thirds of Online
Retail Purchases are Transacted Via Broadband (PDF)
http://www.nielsen-netratings.com/pr/pr_050119.pdf
Broadband users dominate online
purchasing, making over two-thirds of online purchases during November
2004. Based on Nielsen//NetRatings' MegaView Online Retail survey, Jan.
19, 2005.
Nielsen//NetRatings
http://www.netratings.com/
Provides the US broadband data
(percentage of active Internet users) for the Bandwidth Report.
Online Banking 2005: A Pew Internet
Project Data Memo
http://www.pewinternet.org/PPF/r/149/report_display.asp
"Internet users with high-speed
connections, those with six or more years of experience, and those between
28-39 years old are the most likely to bank online." Pew Internet, Feb.
9, 2005
*Note that Nielsen//NetRatings
reports the percentage of active Internet users that use broadband from
home, not broadband households. NetRatings uses a panel of 40,000 to 50,000
people with software meters installed on their computers. These meters
detect connection speeds. Each month they do an enumeration study to call
a number of people to calibrate the panel by adjusting weightings to match
the population at large.
About The Bandwidth Report:
The Bandwidth Report is a monthly
roundup of connectivity trends in the US and elsewhere. Each month's bandwidth
report offers the latest statistics in Internet connectivity and broadband
trends, including:
* Home Connectivity in
the US
* Broadband Growth in
the US
* Work Connectivity
* Broadband Trends in
the US, Canada, and other countries
The January 2005 Bandwidth Report
is available at: http://www.websiteoptimization.com/bw/0502/
About Web Site Optimization:
Don't Make Me Wait! The new
book titled "Speed Up Your Site – Web Site Optimization" by Andy King,
and the companion web site are about designing "speedy" web sites with
techniques that...
* Cut file size and download
times in half
* Speed up site load
time to satisfy customers
* Engage users with fast
response times and flow stimulus
* Increase usability,
boost profits, and slash bandwidth costs
* Improve search engine
rankings
Andy King is also the founder
of WebReference.com and JavaScript.com,
both award-winning developer sites from internet.com. Created in 1995 and
subsequently acquired by Mecklermedia (now Jupitermedia) in 1997, WebReference
has grown into one of the most popular developer sites on the Internet.
While he was Managing Editor of WebReference.com and JavaScript.com, Andy
became the "Usability Czar" at internet.com, where he optimized the speed
and usability of their sites. In addition to his consulting work, he continues
to write the two weekly newsletters he started for WebReference.com.
For a review copy of "Speed
Up Your Site - Web Site Optimization" (New Riders, ISBN 0-7357-1324-3)
or an interview with the author, contact: Matt Hockin, 503.246.1375, matt(at)interactivemarketinginc.com
- http://www.interactivemarketinginc.com/
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Bandwidth Report Is Online
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