LifeWay Christian Resources, one of the world's largest Christian publishers, in association with Ministry Insights, and best-selling author Dr. John Trent, today launched a new site for individuals and families called LifeWay Insights, at http://www.lifewayinsights.com.

LifeWay Insights offers exclusive content and scientific tools designed to assist users in discovering how their personality impacts those around them.

The online personality assessments, based on Dr. Trent's popular teachings, is designed to enable both groups and individuals to discover the keys to unlocking the secrets of effective communication in relationships.

Dr. Trent, Chairman of the Board of Ministry Insights explains, "Over the past two decades I have been honored and blessed to learn, write, and speak about what it takes to create strong, loving, God-honoring relationships. There is no better way than understanding your own God-given strengths and the God-given strengths of others."

Dr. Trent has used the LifeWay Insights assessments in team building sessions as well as in marital counseling. He has seen firsthand the positive effects the online assessments can have in people's lives. "Individuals who make up Church staffs and leadership teams, small groups, and families can give a powerful gift to each other through understanding their own God-given strengths and behavioral style! You and those you work and live with can discover who you are, why you act the way you do, what motivates or frustrates you, how you communicate best with others and how they can best communicate with you." 

Although LifeWay Insights has an obvious appeal to individuals curious about discovering their own strengths, already the online tools are being utilized by organizations to screen job applicants, as well as for general team-building activities.

Taking the online assessments is as easy as visiting http://www.lifewayinsights.com, and taking a brief online survey. After completing a survey, your confidential results are immediately available. Each assessment takes less than 10 minutes, and provides participants with a 22 to 28-page report. 

LifeWay Insights is offered by LifeWay Christian Resources of the Southern Baptist Convention. 

Headquartered in downtown Nashville, Tenn. for more than 100 years, LifeWay's publishing headquarters currently encompass more than one million square feet of floor space.  Along with its headquarters, LifeWay also operates two of America's largest Christian conference centers in Glorietta, N.M., and Ridgecrest, N.C. The corporation also operates more than 100 LifeWay Christian Stores nationwide. 

LifeWay's E-commerce operation handles more than 100,000 online orders per year.

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