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Announce Date: March 8, 2012

1-800-Bakery.com's QR Code Cookie Increases Mobile Scans 40 pct

URL: http://corporate-gift.1-800-bakery.com 
1-800-Bakery.com’s QR Code Cookie Increases Mobile Scans 40 pct
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The popularity of the QR Code Cookies at the Cloud Expo put these tech savvy baked goods in high demand for the SES Conference in Chicago, where they were handed out to attendees by Incisive Media. Amy Xu, an Incisive Media executive, said "the cookies were a huge hit! The attendees absolutely loved the concept, as we were the only ones who had anything like it. Many took a cookie back to their office to show their team, and when we checked the scanning stats of the QR Code Cookie we had over a 40% scan rate!”

1-800-Bakery.com, an online bakery based in Massachusetts, has taken the QR code to the next level by making them edible and personalized. 1-800-Bakery uses FDA approved edible ink, which prints QR codes on sugar cookies or cakes, simply scan it with your smart phone and it will bring you to any URL address online. 

Over the past couple of years QR codes, also known as 2D bar codes, have slowly began to appear everywhere; in magazines, on t-shirts, Sprite cans, and subways. A study by comScore Inc., reported that 14 million Americans scanned QR codes on their mobile phones in June 2011. QR codes are a great way to market or advertise any business because they bridge offline products to online information, in a simple, fast and unique way. They bring the consumer right to you, without much work and best of all, it is measurable. 

To launch their line of personalized QR treats, 1-800-Bakery baked up a batch of 2,000 cookies that were distributed at Rackspace’s booth at the Cloud Expo in Santa Clara, CA in November. The popularity of the QR Code Cookies at the Cloud Expo put these tech savvy baked goods in high demand for the SES Conference in Chicago, IL two weeks later where they were handed out to attendees by Incisive Media. 

Amy Xu, an Incisive Media executive, said "the cookies were a huge hit! The attendees absolutely loved the concept, as we were the only ones who had anything like it. Many took a cookie back to their office to show their team, and when we checked the scanning stats of the QR Code Cookie we had over a 40% scan rate!"

There are hundreds of innovative ways the QR code cookie can increase your mobile marketing. You can thank your customers and employees by linking them to a personalized YouTube message, enter a contest, or RSVP to an event.

QR code cookies are the mobile trend of the year and a new branding technique, so surprise your employees and clients with the first QR code cookie decorated for your mobile marketing needs.

About 1-800-Bakery.com 
Stephen Pazyra started 1-800-Bakery.com in 2004, to offer baked goods with a commitment to quality, creativity, and freshness for those who were miles away from his bakery.  When you place an order at 1-800-Bakery.com it goes straight from the baker who makes it to your doorstep. You can treat yourself or find a unique gift for someone you love. No matter what you select, 1-800-Bakery promises you will be satisfied beyond your wildest dreams. 1-800-Bakery.com is well on the road to becoming America's neighborhood bakery on the Internet.   

Stephen can be reached at 781-405-4606 or via email to Stephen@1-800-Bakery.com

Posted by Eric Ward on 3/08/12
Archived URLwire page: http://www.urlwire.com/news/030812.html

 
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