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June 2, 2016
1-800-Bakery.com's QR Code Sugar Cookie Increases Mobile Scans 40 pct
1-800-Bakery.com, an online bakery based in Massachusetts, has taken the QR code to the next level by making them edible and personalized. 1-800-Bakery uses FDA approved edible ink, which prints QR code sugar Cookies or cakes, which can be scanned with a smart phone and take you to whatever URL you've embedded into the QR code.
Over the past couple of years QR codes, also known as 2D bar codes, have slowly began to appear everywhere; in magazines, on t-shirts, Sprite cans, and subways. A study by comScore Inc., reported that 14 million Americans scanned QR codes on their mobile phones in June 2011. QR codes are a great way to market or advertise any business because they bridge offline products to online information, in a simple, fast and unique way. They bring the consumer right to you, without much work and best of all, it is measurable.
To launch their line of personalized QR treats, 1-800-Bakery baked up a batch of 2,000 cookies that were distributed at Rackspace’s booth at the Cloud Expo in Santa Clara, CA in November. The popularity of the QR code sugar Cookies at the Cloud Expo put these tech savvy baked goods in high demand for the SES Conference in Chicago, IL two weeks later where they were handed out to attendees by Incisive Media.
Amy Xu, an Incisive Media executive, said...
QR code cookies are the mobile trend of the year and a new branding technique, so surprise your employees and clients with the first QR code cookie decorated for your mobile marketing needs.
Stephen can be reached at
781-405-4606 or via email to Stephen@1-800-Bakery.com
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