Spa Moxie is a new retail shop and e-magazine -- a veritable treasure trove of products, informative articles, tips, trends, recipes, and techniques to help pamper high-styled gals of all ages.  Vanover has set out to change perceptions of the modern day diva -- armed with a sassy line of personal pampering products, a sleek, sexy website, and a bit of moxie.

But what is “moxie”?  “the term originally came into fashion in the late 1800’s, and is defined as the ability to face difficulty with spirit and courage,” explains Vanover.  “our lives move at such a fervent pace that it is often hard to find the time to relax and recharge.  We created Spa Moxie to provide ideas and products that encourage you to take the time to pamper yourself, and have some fun while you’re doing it.  Our products offer practical solutions in a fun, creative way,” she added.

Spa Moxie is an irresistibly playful destination for shoppers – filled with fiercely feminine products.  With a product lineup that includes such items as Cuticle Cocktails, Crabby Girl Natural Cramp Relief, and One Night Stand Relaxation Balm, SM has carved out an irreverent niche in the popular home spa product industry.  Spa Moxie recently lavished products on the Hollywood set at the Oscars, the Grammy’s, and even on the finalists of American Idol -- recipients enjoyed their popular Central Park Smoothie Fruit Fusion Scrub, and Casting Call Foaming Facial cleanser.

The magazine portion of the Spa Moxie website is offered as an e-magazine currently, with plans to transition it to print by the end of 2006.  Readers can enjoy features on Retail Therapy, Health, and Beauty, as well as treats for the palate in the Culinary Couture column.  And for all of the "divas in waiting", Spa Moxie offers a Teen and Tween style column, covering everything from bedrooms to beach wear. 

Spa Moxie products are available for both wholesale and retail sales, and make great additions to bridal showers, bachelorette parties, slumber parties, or a quiet evening of pampering at home.  To learn more about SM’s signature line of products, or read the current issue of their e-magazine, visit their website at www.SpaMoxie.com. or contact Traci Hayner Vanover
at  877.300.6296 or diva at SpaMoxie.com

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