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URLwire for Wednesday, March 17, 2004 
MSNBC.com Expands "Today" Show Site With Exclusive Content
Among the new content, each week one of the Today show anchors - Katie Couric, Matt Lauer, Ann Curry and Al Roker - will write an article specifically for "Today" website readers with news from behind the scenes, best and worst moments, and more.
"Today. MSNBC.com has unlimited potential. There is nothing we can't do with this fantastic brand on the web," Matt. Diebel said. "With all the exciting additions, this is certain to become a destination site."
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Additional features include exclusive-to-the-site content from regular Today contributors, a "Recipe Finder" with more than 3,000 recipes and a Today show newsletter. MSNBC.com has created a new editorial position to manage the expansion, hiring former People.com editor, Matt Diebel.
The site's URL is http://Today.MSNBC.com

"With more exclusive and interactive features and columns written by the Today show hosts, this site is like having access to Today all day long," says Dean Wright, MSNBC.com Editor-in Chief. "We are so pleased about the new Today.MSNBC.com and are excited to welcome Matt to the MSNBC.com team."

"This is a perfect pairing of America's number-one morning news program with the number-one news website," said Neal Shapiro, President NBC News. "We are always looking for ways to extend "Today's" reach and offer viewers extended interaction with Katie, Matt, Al and Ann - as well as with "Today's" great wealth of contributors. Viewers can now have an enhanced experience with "Today" 24/7."

Another major change of the new Today show website is the addition of key Today show contributors providing regularly scheduled articles in featured sections. Features will include Money Monday with Jean Chatzky, Tuesday Parenting with Ruth Peters, Food Wednesday with Phil Lempert and Fashion Friday with Judy Gordon. Each contributor's exclusive story on the site will be tailored to the online audience.

The re-launch will also introduce a new section, Today's Relationships, with Today show contributor Dr. Gail Saltz. The section will focus on love partnerships and other important relationship issues and will include both articles and video clips to cover romance, the single life, relationships in and outside the home and at work, as well as discuss sexual health.

"Today's Kitchen", one of the most popular segments of Today, now has a "Recipe Finder" that will help readers answer that difficult question, "what's for dinner tonight?" The Recipe Finder is a convenient way to find out how to cook the more than 2,000 tempting dishes featured on the air since 1996, the launch of Today.MSNBC.com. Readers will be able to search recipes using key ingredients ("chicken," "salad," "chocolate," "soup," etc.) as well as by chef or celebrity ("Emeril," "Dweezil Zappa" and so forth).

In addition, fans will be able to sign up for a free Today.MSNBC.com newsletter delivered by e-mail every Friday at noon ET. The entertaining and informative newsletter previews what's coming up on the show and what new features and stories are on the site.

Matthew Diebel, recently appointed Senior Supervising Producer of MSNBC.com, is the lead editor on the Today show section of the site. Prior to joining MSNBC.com, Diebel was editor of Time Inc.'s PEOPLE.com, the Web site associated with People magazine. His work won PEOPLE.com three Best of the Web awards. Prior to that he was deputy editor of TIME.com.

MSNBC.com is a leader in breaking news and original journalism on the Internet. MSNBC.com delivers the best of NBC News, MSNBC Cable, CNBC, NBC Sports, MSN, and Newsweek. MSNBC is a 24-hour cable and Internet joint venture of Microsoft (NASDAQ: MSFT ) and NBC News (NYSE: GE.)

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Headline/link: MSNBC.com Expands "Today" Show Site With Exclusive Content
URL: http://www.urlwire.com/news/031704.html

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