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Announce Date: March 29, 2010

AnnuityDigest.com Provides Independent and Objective Annuity Information

URL: http://www.AnnuityDigest.com
AnnuityDigest.com Provides Independent and Objective Annuity Information
The fundamental objective of AnnuityDigest.com is to publish premium content that is independent, objective and actionable.  The site attracts both industry insiders as well as consumers.  The content subject is annuities and, more broadly, asset decumulation.   
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There are plenty of annuity-related lead-generation and sales-oriented sites on the Web, but a lack of objective, high quality third party content.  The fundamental objective of AnnuityDigest.com is to publish premium content that is independent, objective and actionable.  The site attracts both industry insiders as well as consumers.  The content subject is annuities and, more broadly, asset decumulation.  

Annuities are complex and extremely important financial services products.  Tens of millions of Baby Boomers are entering retirement with pools of accumulated savings in 401K plans, Individual Retirement Accounts and other savings vehicles.  At the same time, traditional defined benefit pension plans are becoming extinct.  

As a result, millions of people are directly burdened with the hugely complex task of converting their life savings into a stream of income that lasts throughout their retirement.  This is where annuities come into play.  An annuity is essentially a personal pension plan as it enables a person to convert a pool of accumulated savings into a stream of guaranteed retirement income that lasts for a lifetime.  Further, annuities provide protection from longevity risk which is the risk of outliving one’s assets during retirement.  Due to trends in medical science and human lifespans, longevity risk is one of the most daunting issues that retirees will face in the coming decades.   

When it comes to annuities and asset decumulation, there is a relatively high level of misunderstanding and misrepresentation.  Media coverage tends to be skewed towards market activity and asset accumulation products and services.  

The AnnuityDigest.com site structure and features focus on three core objectives: 1) inform and educate; 2) provide actionable content, and; 3) provide a forum for community development. 

1) Inform and educate through:
• Premium original content: opinions, interviews and reviews
• Aggregation of highly relevant third party news and content
• Moderated discussion forums
• Newsletters
• An industry-leading reference glossary
• A moderated question and answer module
• Serving as an expert resource for consumers and the media

2) Provide actionable content and tools through:
• A database of financial advisors who specialize in retirement income solutions
• A financial product database
• A database of companies operating in the industry
• Tools and calculators
• Consumer buying guides

3) Develop community through:
• All reference databases are free and open and we encourage the community to contribute their information.  Financial advisors, product manufacturers and other relevant companies are easily able to create a new profile or edit existing profiles.
• Discussion forums
• A reference knowledgebase of all questions and answers
• All content is open for comments

Please visit AnnuityDigest.com and explore independent, objective and actionable premium content.

Posted by Eric Ward on 3/29/10

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