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URLwire for Thursday, April 12, 2001
LifeWay Christian Resources Launches LifeWayonline.com
LifeWay Christian Resources, one of the world's largest publishers of Christian literature, has announced the launch of its new site for individuals and families, LifeWayonline, at http://www.lifewayonline.com. The new site features Christian lifestyle articles and online communities.
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http://www.lifewayonline.comhttp://www.lifewayonline.com
"Unlike similar sites, 95% of the content you will find at LifeWayonline.com is developed right here at LifeWay," Our core competency is content. When LifeWayonline.com needs fresh content, we simply turn to LifeWay's many editorial departments for support."  
Steve NeSmith
LifeWay's Manager of Online Marketing
For decades, thousands of churches across America and around the world have been subscribing to LifeWay content and distributing it to church members.  Today, LifeWay's combined monthly readership ranks in the millions.  LifeWayonline.com will make much of LifeWay's magazine, devotional, and teaching materials available for the first time online.  The site's navigation will group the content by general subject areas labeled FamilyLife, SingleLife, MatureLife, ParentLife, StudentLife, etc.  Moderated communities are also available in the form of discussion boards and scheduled chats. LifeWayonline.com is designed to appeal to all Christians, regardless of denomination, looking for quality lifestyle content.

"Unlike similar sites, 95% of the content you will find at LifeWayonline.com is developed right here at LifeWay," said Steve NeSmith, LifeWay's Manager of Online Marketing.  "Our core competency is content. When LifeWayonline.com needs fresh content, we simply turn to LifeWay's many editorial departments for support."  

The result is that some of LifeWay's best content from today and yesterday is now seeing new life on the Internet. "There's a good chance that the Sunday school lesson you heard last week, or that best-selling Christian book on your nightstand was published by LifeWay or one of our subsidiaries," NeSmith added. "We believe this is being a better steward of our resources, to multiply use of our offline content via the Web," he continued.  "And we are making it available to a whole new audience on the Net."

This site, along with other newly redesigned LifeWay sites, like LifeWay.com, LifeWaystores.com, and LifeWayLink.com, are conforming to a new streamlined navigation and graphic layout, designed to promote a LifeWay network of Web sites.  LifeWay is implementing Vignette's content management 
tools to manage the network.

For more than 100 years, LifeWay has been producing some of the best-known Christian family magazines and devotionals for individuals and churches.  Where else on the Web will you be able to find over 100 years of trust -- Nowhere else, but at LifeWayonline.com.

LifeWayonline.com is wholly owned by LifeWay Christian Resources of the Southern Baptist Convention. Headquartered in downtown Nashville, Tenn. for more than 100 years, LifeWay's publishing headquarters currently encompass more than one million square feet of floor space.  Along with its headquarters, LifeWay also operates two of America's largest Christian conference centers in Glorietta, N.M., and Ridgecrest, N.C. The corporation also operates more than 90 LifeWay Christian Stores nationwide. 

LifeWay's E-commerce operation handled more than 104,000 online orders via the Internet in 1999-2000.  For further information contact Steve NeSmith at steve.nesmith@lifeway.com. 
 

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