URLwire
for Tuesday, April 13, 2004
| Kelley
Blue Book's Redesigned Site Launched |
| . |
| This week, Kelley Blue Book's kbb.com
reveals its new face to the world. (www.kbb.com/beforeandafter)
A comprehensive redesign of the home page and several subsequent pages
brings clarity to the No. 1 visited automotive information site(1) making
it significantly more user friendly. With the Internet impacting nearly
half of all vehicle pricing and make/model decisions among car buyers(2),
changes were made to help car buyers more easily find information they
are looking for during their vehicle research and decision process. |
| . |
 |
. |
| Kelley
Blue Book is the only vehicle information resource trusted by both
consumers and the auto industry, providing research tools and up-to-date
pricing on thousands of new and used vehicles, including the company's
New Car Blue Book Value, which reveals what a new car is actually selling
for |
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Search
URLwire archives
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Additional changes on the all new home
page were made to highlight many of Kelley Blue Book's popular offerings
outside of used car values, including new car pricing, Kelley Blue Book's
'New Car Blue Book Value,' which tells car buyers what a new car is actually
selling for today and Quick Links allowing site visitors to quickly access
many of the tools and information shoppers have come to expect from kbb.com.
The new design also conveys the heritage, trusted brand and 78 year history
behind Kelley Blue Book.
Other noticeable changes include
a new global navigation bar across the top of the page. The original 22-link
navigation along the left side of the page has been reduced to six simple
tabs across the top. Additional pages will be overhauled in a 5-phase process
expected to reach completion within the next 12 months.
In the next phase of the redesign, site
visitors can expect to see many of the tools they have used on kbb.com
for years get a fresh new look including Kelley Blue Book's new car configurator
or 'build a car' tool, 'The Perfect Car Finder' recommendation tool, side-by-side
comparison tool in which a researcher can compare up to four new or used
vehicles and the new and used car pricing paths. More rich content will
also be added to the site in the next phase bringing easy-to-print new
car reviews, safety information, additional vehicle photos and car buying
and selling advice and more.
Kelley Blue Book is the only vehicle
information resource trusted by both consumers and the auto industry, providing
research tools and up-to-date pricing on thousands of new and used vehicles,
including the company's New Car Blue Book Value, which reveals what a new
car is actually selling for. Since 1926, car buyers and sellers have relied
upon Kelley Blue Book for authoritative and unbiased information to make
well-informed automotive decisions. The company reports vehicle prices
and values via products and services including the famous Blue Book Official
Guide(TM), software and Internet site, kbb.com. Kbb.com has been rated
the No. 1 automotive information site by Nielsen//NetRatings as well as
No. 1 and first visited automotive site by J.D. Power and Associates five
years running. No other medium reaches more in-market car buyers than kbb.com;
one in every four American car buyers complete their research on kbb.com.
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