URLwire
for Monday, April 19, 2004
| NPR Launches Web Site,
Series "Search
Engine Wars" |
| . |
| Companies like Google,
Yahoo and Microsoft are battling to be the main gateway to the Internet.
These companies have gained unprecedented influence over what people see
and learn, and have created an industry with brave new rules for business.
In a five-part series, NPR's Rick Karr took a look at the business
of search engines. |
| . |
 |
. |
| Companies like
Google, Yahoo and Microsoft are battling to be the main gateway to the
Internet. These companies have gained unprecedented influence over what
people see and learn, and have created an industry with brave new rules
for business. In a five-part
series, NPR's Rick Karr took a look at the business of search engines. |
|
|
Search
URLwire archives
|
|
The five-part series will cover the
following topics, with audio archives and transcripts available at http://www.npr.org/programs/morning/features/2004/apr/google/
Old School Search
Search technology, once relegated
to library science departments and remote corners of computer science labs,
went mainstream with the Internet, spawning such once-giant brands as Lycos,
AltaVista and Yahoo. These engines proved that the Web could be indexed,
but they failed when it came to giving users what they wanted.
The Breakthrough
Stanford students Sergey Brin and
Larry Page figured out how to use the structure of the Internet -- the
way pages link to one another -- to put the most relevant items at the
top of a search list. Ultimately, this set the standard, and gave their
firm, Google, a massive lead in the industry. April 13, 2004
Where's the Money?
If Web users don't pay for a search,
how do search engines make money? Karr traces the ways these companies
earn cash, from sponsored links to ads that somehow seem to know exactly
which page to appear on.
The Industry Around the Industry
A $1 billion-a-year industry has
sprung up offering advertisers and other businesses advice on how to get
the most consumer traffic out of their Web pages. Most are ethical, but
some specialize in building pages that trick search engines into thinking
they're more important than they are. The engines, naturally, fight back.
What's Next?
Search engines may soon use personal
information to return better search results. Google's plan to offer an
e-mail service that delivers ads based on e-mail keywords has privacy watchdogs
nervous.
News linking
services and news search engines are welcome to index/link this story
Headline/link:
NPR
Launches Web Site, Series "Search Engine Wars"
URL: http://www.urlwire.com/news/041904.html
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