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Date: 4/23/2007

Business Research Engine knuru Launches with Content from the Wharton School’s Business Journal, Knowledge@Wharton
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Business Research Engine knuru.com Launches with Content from Wharton Business School
The natural language search methodology sets knuru.com apart from an overcrowded marketplace by allowing searchers to submit queries in everyday conversational phrases, sentences, and paragraphs. This system dynamically extracts relevant business information into easy-to-read contextualized summaries.
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URL: http://www.knuru.com

knuru Ltd. is proud to launch its innovative online research engine for web users seeking authoritative business information. knuru.com combines a natural language approach to search with dynamic contextualized results drawn from query relevance, not advertisement sponsors, to extract concise information from top-tier intellectual resources.

The prestigious Wharton School of the University of Pennsylvania has become the first institution to adopt this new technology, by integrating it into the website and archive of its venerated Knowledge@Wharton online business journal. Thanks to this partnership knuru users at large are also given free access to this valuable content resource, which populates as ‘strategic’ search results in the knuru interface.

“knuru presents a unique opportunity for the Wharton School to share its knowledge and expertise with the academic and business community,” said Mukul Pandya, Knowledge@Wharton Editor-in-Chief.. “Knowledge@Wharton has a user base that exceeds 900,000 registrations. We’re excited about initial reactions from the partnership, and have already seen a positive response from our users.

Knuru allows the user to search using K@W, knuru.com and the research function embedded in Microsoft Office. The natural language search methodology sets knuru apart from an overcrowded marketplace by allowing searchers to submit queries in everyday conversational phrases, sentences, and paragraphs. This system dynamically extracts relevant business information into easy-to-read contextualized summaries. Users no longer need to trawl through endless hyperlinks searching for elusive information. Results are displayed in ‘Strategic’, those coming from trusted business information centers, or ‘Tactical’ panes, those coming from the most recent news headlines worldwide. This dual approach provides a unique opportunity for the searcher to pair the work of well respected professionals in any field with up to the minute happenings from the popular news media.  

knuru exclusively features top-tier articles and research papers from authoritative business content providers. In addition to the Wharton School other business-centered academic and private content databases will soon be made publicly available through knuru. The unfettered access and exacting search results that knuru provides to these premium resources is a watershed event for academic and business professionals of all backgrounds. Formerly restricted to membership-only access, knuru opens the doors for small business owners, venture capitalists, college professors, and even students to glean the same valuable information relied upon by top decision makers the world over.

Not satisfied with being only a resource-driven company, knuru CEO Bassim Haidar has set his sights on a range of interactive features in the coming months. “We are currently developing an array of social media and research tools that will greatly enhance the functionality of knuru not only as an effective search engine, but as a verifiable business research center on the web. Saved search results, personalized home pages, and mobile access are all on schedule for release in the very near future.”

As a testament to that expanding functionality, knuru recently released a downloadable add-on to the Microsoft Office Suite allowing direct access to knuru from the program’s Research button. Users accessing Microsoft Office 2003 or 2007 can download knuru at http://www.knuru.com/msoffice.html.

About Knuru 
knuru.com is a free next generation knowledge resource for business information. We focus on relevant and finite information from reliable and authoritative sources comprising document collections, research and authored publications not normally accessible to search engines. Unlike traditional search engines, knuru is not concerned with endless indexing of web pages and a never-ending convoluting of page rankings, paid rankings or any other artificial juxtapositioning of search results.  knuru focuses on premier information and delivers results that are based entirely on relevancy.  knuru is committed to delivering knowledge that directly matches what the user is looking for.  knuru can be accessed via our Partner websites, via knuru.com and can also be accessed (via a downloadable application) by users of Microsoft Office via the Research button.  For more information, contact dali.singh@knuru.com

About the Wharton School
The Wharton School of the University of Pennsylvania — founded in 1881 as the first collegiate business school — is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The school has more than 4,600 undergraduate, MBA, executive MBA, and doctoral students; more than 8,000 annual participants in executive education programs; and an alumni network of more than 81,000 graduates. 

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