New Service Tracks Pay-Per-Click Search Engine Bids and Positions

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		^{URLwire for Thursday, April 26, 2001}

		New Service Tracks Pay-Per-Click Search Engine Bids and Positions

		Launched this week, Position Guardian is a Web-based tool that helps webmasters and site owners get control of their paid search engine listings. Pay-per-click search engines like GoTo use an auction format to rank their paid search results. The innovative Position Guardian service automatically keeps track of a bidder's positions while quickly finding costly spaces between bid amounts, commonly known as "bid gaps".

"Pay-per-click search engine listings are here to stay. They're a terrific way to drive high quality, targeted traffic to your site -- but just one cent overbid on 1,000 clicks a day is $10.00 wasted. Webmasters and site owners need tools to help them manage their listings."

Steve Slawin
Position Guardian creator

As the big search engines turn to pay-per-click partnerships to boost sagging banner ad revenues, OneBigSite Dot Com is pleased to announce the launch of Position Guardian at http://www.positionguardian.com). Position Guardian is a new Web-based expert tool that promises to help webmasters and site owners get control of their paid search engine listings. Pay-per-click search engines like GoTo (http://www.goto.com) use an auction format to rank their paid search results. The
innovative Position Guardian service automatically keeps track of a bidder's positions while quickly and effortlessly finding costly spaces between bid amounts, commonly known as "bid gaps". Webmasters whose listings are at the top of a gap can lower their bid on a particular keyword and still maintain the same position.

"Pay-per-click search engine listings are here to stay," said Steven C. Slawin, creator of Position Guardian. "They're a terrific way to drive high quality, targeted traffic to your site -- but just one cent overbid on 1,000 clicks a day is $10.00 wasted. Webmasters and site owners need tools to help them manage their listings. Bid management software for consumer auctions like eBay have been around for quite some time, but bid management products for the pay-per-click search engines have been scarce. Position Guardian is the easy-to-use power tool for pay-per-click search engine bidders that will help them optimize their results and save money."

Bidders with more than a few search terms to manage often find themselves spending hours tracking their listings. By automatically analyzing the pay-per-click search engines for any keyword or keywords related to a domain listing, Position Guardian eliminates the headache and literally reduces the entire
bid management process to just minutes a day. Daily monitoring is critical -- without it, site owners can easily overbid for their ranking. Position Guardian is guaranteed to save pay-per-click search engine bidders money on every single paid click-through when a bid gap occurs.

The remarkable service includes a detailed, professional report showing bid amounts, bidding competition, and costly bid gaps. Position Guardian's standard bid analysis and tracking, including
complete bid gap reporting, is free.

In addition to free gap analysis, Position Guardian offers several premium service levels, all of which include the option of having a fully detailed report generated automatically and sent each day via e-mail. In the near future, Position Guardian will provide complete end-to-end bid management for pay-per-click bidders. Engineers for the service are currently developing sophisticated features such as the ability to have Position Guardian automatically increase or decrease bids based on criteria the user specifies. Such features promise to provide bidders with total flexibility and nearly hands-off bid management.
For more information about Position Guardian visit the web site at http://www.positionguardian.com or e-mail info@positionguardian.com.

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