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URLwire for Tuesday 4/29/03- Online news headline linking services are welcome to link to this story.
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MostlyPlusses.com Deploys New E-Commerce Fashion Store

Plus-Size Women’s Apparel E-Retailer Features Stylish New Look, 
Increased Functionality, Improved User-Friendliness. 

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MostlyPlusses.com Deploys New E-Commerce Fashion Store  
“For so many years, the term ‘plus-size designer fashion’ was virtually an oxymoron,” remarked Heather Benjamin, co-founder of CurvyChick.com, a plus-size women’s community portal (www.curvychick.com).  “As the industry has awakened to the extraordinary demand for full-figure designs, the situation is finally improving.  Mostly Plusses is one of the top new online vendors that is fulfilling this demand,” she said.
Search URLwire archives since 1994 
Internet women’s clothing retailer MostlyPlusses.com, specializing in the rapidly growing market for plus-size designer fashions, has deployed a complete upgrade of its e-commerce website, to make it among the best of its kind.

“Months of customer comment and suggestions have gone into the enhancements we’ve created,” stated Kim Cooke, Mostly Plusses founder and president.  “The extensive new functionality and user-friendliness of the site will allow us to make the Mostly Plusses shopping experience one of the most satisfying on the Net for plus-size women,” she said.

In addition to introducing a stylish new design template, the online store offers such new features as automated product fit and care information, associated item shopping, gift wrapping options, streamlined website navigation and shipping to an expanded range of new international destinations.

“For so many years, the term ‘plus-size designer fashion’ was virtually an oxymoron,” remarked Heather Benjamin, co-founder of CurvyChick.com, a plus-size women’s community portal (www.curvychick.com).  “As the industry has awakened to the extraordinary demand for full-figure designs, the situation is finally improving.  Mostly Plusses is one of the top new online vendors that is fulfilling this demand,” she said.

According to a September 2001 report from online market research firm MarketResearch.com, U.S. retail sales of women’s plus-size apparel approached $32 billion in year 2000, representing a 33% rate of growth since 1996, and capturing a 27% share of all U.S. women’s apparel sales – making it the fastest-growing segment in the industry.  Plus-size U.S. apparel sales are expected to reach $47 billion by 2005, representing a 49% increase over year 2000 sales.

MostlyPlusses.com, headquartered in Greensboro, North Carolina, is a new e-commerce women’s apparel company devoted to the rapidly growing market for plus-size fashions.  The only women’s apparel retailer on the Internet to offer a combination of plus sizes, designer labels and deep discounts – of 30% - 70% off the suggested retail price for its entire line of brand-name merchandise – MostlyPlusses.com offers an extensive selection of suit separates, skirts, sweaters, pants, blazers and blouses in both business and casual styles, from top designers such as Ralph Lauren, DKNY, Rena Rowan and Eileen Fisher, in sizes 14W - 24W and 1X - 4X.  The URL is http://www.mostlyplusses.com.
 
 

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