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Months of customer comment and suggestions have gone into the enhancements weve created, stated Kim Cooke, Mostly Plusses founder and president. The extensive new functionality and user-friendliness of the site will allow us to make the Mostly Plusses shopping experience one of the most satisfying on the Net for plus-size women, she said.
In addition to introducing a stylish new design template, the online store offers such new features as automated product fit and care information, associated item shopping, gift wrapping options, streamlined website navigation and shipping to an expanded range of new international destinations.
For so many years, the term plus-size designer fashion was virtually an oxymoron, remarked Heather Benjamin, co-founder of CurvyChick.com, a plus-size womens community portal (www.curvychick.com). As the industry has awakened to the extraordinary demand for full-figure designs, the situation is finally improving. Mostly Plusses is one of the top new online vendors that is fulfilling this demand, she said.
According to a September 2001 report from online market research firm MarketResearch.com, U.S. retail sales of womens plus-size apparel approached $32 billion in year 2000, representing a 33% rate of growth since 1996, and capturing a 27% share of all U.S. womens apparel sales making it the fastest-growing segment in the industry. Plus-size U.S. apparel sales are expected to reach $47 billion by 2005, representing a 49% increase over year 2000 sales.
headquartered in Greensboro, North Carolina, is a new e-commerce womens
apparel company devoted to the rapidly growing market for plus-size fashions.
The only womens apparel retailer on the Internet to offer a combination
of plus sizes, designer labels and deep discounts of 30% - 70% off the
suggested retail price for its entire line of brand-name merchandise
offers an extensive selection of suit separates, skirts, sweaters, pants,
blazers and blouses in both business and casual styles, from top designers
such as Ralph Lauren, DKNY, Rena Rowan and Eileen Fisher, in sizes 14W
- 24W and 1X - 4X. The URL is http://www.mostlyplusses.com.
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