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URLwire
for Thursday May 2, 2002 - New Orleans, LA, US
FindMyHosting (http://www.findmyhosting.com/) is a long needed and innovative development in the web hosting market. While a growing number of sites offer directories developed with advertising revenue in mind, FindMyHosting provides an advertising-free, objective and efficient marketplace where buyers and sellers can come together in an organized fashion. "Many of the hosting directories online today are advertising-based and cater to the hosting company with the biggest advertising budget and place the consumer last," says Andrew McMaster, co-founder of FindMyHosting. "The majority of web hosting directory sites use advertising as a tool to offer advice, leaving the consumer confused and often misled. We've developed an objective system that benefits hosting providers and consumers alike. Hosting companies compete and differentiate themselves on a level-playing field. For the first time, the consumer has the ability to make an objective, educated choice when they need to find a hosting provider that meets their needs." FindMyHosting allows consumers to search hundreds of web hosts according to their needs - space, service and most importantly price. FindMyHosting is the first hosting search tool to put the customer in the driver's seat by giving them all the information they need to make an informed decision. "Web hosting directories on the net today are similar to electronic billboards. They take up space and have little meaning. Positioning on these types of directories is strictly based upon the amount of advertising dollars spent. FindMyHosting is different. "You can't advertise with us whatsoever or buy any position in the search results", McMaster claims. FindMyHosting is especially helpful for first-time webmasters and small businesses searching for the right hosting package to meet their individual needs. Instead of wasting frustrating hours researching web hosts on web hosting directory sites filled with distracting banner ads and prepaid recommendations, webmasters can use FindMyHosting to quickly find and compare service providers that match their needs. FindMyHosting also offers its own web hosting trust mark called Hosting Assured. Hosting Assured allows reputable hosting providers to publicly commit to a code of ethics and gives customers an advocate in the marketplace when problems arise. Hosting Assured collects and monitors validated customer feedback about hosting providers. When complaints occur, they are investigated with the emphasis on finding a resolution. If problems continue, the hosting provider is removed. Hosting Assured offers an additional way that hosts can distinguish themselves in the marketplace. "HostingAssured gives the consumer a vehicle to raise complaints about a hosting provider. If a hosting company does not abide by a simple code of ethics, which includes making all efforts to resolve customer complaints, the hosting company loses its HostingAssured seal." says McMaster. To complement HostingAssured, FindMyHosting includes an on-line host rating system. "Customers can complete a survey for an individual host which includes questions about service, performance, price, and overall satisfaction", adds McMaster. "We keep track of all responses and provide a blended rating for each host based on direct customer feedback. Other sites have very simple rating systems with single votes ranging from 1 to 10. Our rating system employs a survey approach to determine the rating for a host and the relevancy the consumer should place on the rating. Between Hosting Assured and our on-line rating system, consumers are able to get a very well rounded view of what individual hosts have to offer." Data analysis is the cornerstone of FindMyHosting. "The most powerful components of FindMyHosting are the data collection, analysis, and reporting elements ", says McMaster. "Hosting companies can analyze thousands of data points to help them better position their service offerings. Because we store every search request, every search result, and every sale, hosting providers can correlate product features and pricing against real sales revenues, allowing them to make adjustments on-the-fly based on real customer behavior. We really offer a vertical web hosting CRM solution." FindMyHosting is different from other
web hosting directories because it offers customers of all sizes a free,
objective service designed to help them quickly and easily find the right
Web host for the best price.
FindMyHosting will blaze a new trail in the web hosting marketplace by being the first internet company to bring hosting buyers and suppliers together on a level playing field. The FindMyHosting
revenue model is simple: hosts pay FindMyHosting a fixed commission on
each sale originating from FindMyHosting. Hosts do not pay any up front
or ongoing fees. FindMyHosting only generates revenues as a function of
value created in the marketplace. To consumers, the service is completely
free.
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