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URLwire for Wednesday, May 12, 2004 
 
Juice and Smoothie Association Unveils New Site, Products
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http://www.smoothiecentral.com .
Features include Web Connect (a tandem Web site that accompanies the book), where readers can download health-oriented software. This Web site also contains cooking and conversion, and body mass index (BMI) calculators. There is an optional CD-ROM available for readers who want to have the contents of the Web site at their immediate disposal.
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The Juice and Smoothie Association has launched a redesigned Web site and new book titles by industry expert Dan Titus. The site is located at http://www.smoothiecentral.com

Titus is the founder of the Juice and Smoothie Association, which monitors and promotes the $1.5 billion juice and smoothie industry. Popularly known as the "Smoothieman," he is a nutritional advocate and author of several books about the juice and smoothie industry, including "The Original Series," which is a trilogy of books designed to educate consumers about the industry and the benefits of juicing and smoothies. A recognized authority, Titus has been quoted in the mainstream press and such industry trade publications as: The Los Angeles Times, New York Times, Chicago Tribune, Wall Street Journal, Inc. Magazine, and Better Nutrition Magazine.

"Smoothies! The Original Smoothie Book: Volume 2" is the second book in "The Original Series" trilogy. This book begins with an overview of the whimsical juice and smoothie industry, defining the different kinds of smoothies, and projecting the future of the juice and smoothie bar market. International in scope, the book includes 80 professionally developed smoothie recipes from companies like: Rubyjuice, Juice Zone of Canada, Viva Juice of Australia, City Blends, and Blendtec. Delectable dairy-free soymilk shakes are also included.

Features include Web Connect (a tandem Web site that accompanies the book), where readers can download health-oriented software. This Web site also contains cooking and conversion, and body mass index (BMI) calculators. There is an optional CD-ROM available for readers who want to have the contents of the Web site at their immediate disposal.

Smoothies are a sensation in healthy dining. They are basically a healthy meal in a cup that can also double as a quick snack or dessert. Coupled together with vitamin supplements, "power smoothies" can even offer diet and dramatic weight control. Smoothies are the new beverage and drinkable meal for the future.

Current titles in the original series include:

"Smoothies! The Original Smoothie Book: Recipes from the Pros
"Smoothies! The Original Smoothie Book: Volume 2
"Smoothies! The Original Smoothie Books: Special Bundled Set," 

All titles are now available at Amazon.com.

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