Go to the Snappleton site "Snappleton is the ultimate community - complete with a museum, cinema, post office, newsstand, info-center, travel center and of course a convenience store," said Lewis Goldstein, Director of Communications, Snapple Beverage Group. "At closer click, however, visitors will notice that Snappleton is no ordinary place."
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At the Snaplex Cinema, moviegoers can view the new Snapple commercials and are introduced to Stu the usher whose head is shaped like a piece of popcorn (according to his sister). In the lobby, visitors can also  play the "Snapple Real Facts" game where they guess the answers to quirky trivia questions. And in "Bob's Hall of Snapple," Bob the curator gives a lesson on how Snapple got its start and other interesting tidbits about Snappleton.  And while you're visiting, be sure to visit the Mail-Express building, where you can email postcards to your friends and family - and most importantly save $$ on postage!

But that just scratches the surface. Snappleton offers much more to do. And, as in most towns, the Snappleton's lives are all interconnected in some way.  To truly understand all that goes on, you will have to come back to explore Snappleton again and again.

The site was designed by iDeutsch, the interactive unit of Deutsch Inc. - a full-service integrated marketing and communications company.  Deutsch handles all advertising promotions, public relations and Internet
activities on behalf of Snapple.  The Snappleton website is one component of Snapple's quirky, integrated campaign for 2002.

The Snapple Beverage Group, a unit of Cadbury Schweppes, plc (NYSE:CSG), has a beverage brand portfolio that includes Snapple*, Mistic*, Nantucket Nectars*, Orangina*, Stewart's* and Yoo-hoo*.
 
 

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