URLwire for Monday June 3, 2002
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Hallmark Channel Launches
Companion Site For New Adoption Series
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This month, experience
a ground-breaking, original series about Adoption on Hallmark
Channel and visit http://www.hallmarkchannel.com/adoption/
to find out more about how you can get involved and share the journey.
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| With Hallmark's newly launched companion
web site, you can help end the myths surrounding the adoption process.
Go online and share your experiences of an adoption and help others understand
the process, the pitfalls and the rewards. In an effort to build a community
where experiences and information can be easily shared, Hallmark Channel
would like to know your story. |
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Hallmark Channel will premiere “Adoption,”
an original, one-hour, non-scripted reality series portraying real-life
experiences of people involved in the adoption process, which will premiere
exclusively on Hallmark Channel in June 2002. Every week, follow
the stories of real people as they seek to enrich their lives and fulfill
their dreams through adoption.
The heart-warming and relevant human-interest
stories encompassing each episode of the contemporary series are a look
at various options for adoption as seen through the emotional experiences
of families, birth parents and adoptive children. “Adoption” is executive
produced by Hallmark Entertainment’s Robert Halmi, Jr. exclusively for
Hallmark Channel.
With Hallmark's newly launched companion
web site, you can help us end the myths surrounding the adoption process.
Go online and share your experiences of an adoption and help others understand
the process, the pitfalls and the rewards. In an effort to build a community
where experiences and information can be easily shared, Hallmark Channel
would like to know your story.
Adoption, the first in Hallmark Channel’s
annual cause-related initiatives, will be rolled out nationally as well
as in select communities across the country in 2002. The mission
of the adoption initiative is to provide the tools that enable viewers
to make a difference in their communities. The network seeks to dispel
the myths surrounding adoption and shed a positive light on the process
of adoption. Hallmarkchannel.com
will serve as an information network with lists of facts, frequently asked
questions, links to adoption organizations and chat rooms.
Hallmark Channel is a 24-hour television
network that provides high quality, entertainment programming that is family-friendly
to a national audience of nearly 44 million subscribers. The program service
is distributed through 1,700 cable systems, DirecTV (Channel 312) and EchoStar
(DISH Channel 185) direct-to-home satellite services and C-Band dish owners
across the country. Crown Media Holdings, Inc. (NASDAQ NM: CRWN)
owns and operates the Hallmark Channel, which, in addition to the U.S.,
is distributed worldwide to 110 international countries. The combined
channels reach 88 million subscribers globally.
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