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URLwire for Monday June 3, 2002 
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Hallmark Channel Launches Companion Site For New Adoption Series
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This month, experience a ground-breaking, original series about Adoption on Hallmark Channel and visit http://www.hallmarkchannel.com/adoption/ to find out more about how you can get involved and share the journey.
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Hallmark Channel Launches Compaion Site For New Adoption Series
With Hallmark's newly launched companion web site, you can help end the myths surrounding the adoption process. Go online and share your experiences of an adoption and help others understand the process, the pitfalls and the rewards. In an effort to build a community where experiences and information can be easily shared, Hallmark Channel would like to know your story. 
 
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Hallmark Channel will premiere “Adoption,” an original, one-hour, non-scripted reality series portraying real-life experiences of people involved in the adoption process, which will premiere exclusively on Hallmark Channel in June 2002.  Every week, follow the stories of real people as they seek to enrich their lives and fulfill their dreams through adoption.  

The heart-warming and relevant human-interest stories encompassing each episode of the contemporary series are a look at various options for adoption as seen through the emotional experiences of families, birth parents and adoptive children.  “Adoption” is executive produced by Hallmark Entertainment’s Robert Halmi, Jr. exclusively for Hallmark Channel.

With Hallmark's newly launched companion web site, you can help us end the myths surrounding the adoption process. Go online and share your experiences of an adoption and help others understand the process, the pitfalls and the rewards. In an effort to build a community where experiences and information can be easily shared, Hallmark Channel would like to know your story. 

Adoption, the first in Hallmark Channel’s annual cause-related initiatives, will be rolled out nationally as well as in select communities across the country in 2002.  The mission of the adoption initiative is to provide the tools that enable viewers to make a difference in their communities.  The network seeks to dispel the myths surrounding adoption and shed a positive light on the process of adoption.  Hallmarkchannel.com will serve as an information network with lists of facts, frequently asked questions, links to adoption organizations and chat rooms.  

Hallmark Channel is a 24-hour television network that provides high quality, entertainment programming that is family-friendly to a national audience of nearly 44 million subscribers. The program service is distributed through 1,700 cable systems, DirecTV (Channel 312) and EchoStar (DISH Channel 185) direct-to-home satellite services and C-Band dish owners across the country.  Crown Media Holdings, Inc. (NASDAQ NM: CRWN) owns and operates the Hallmark Channel, which, in addition to the U.S., is distributed worldwide to 110 international countries.  The combined channels reach 88 million subscribers globally.
 
 
 
 


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