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URLwire for Monday June 17, 2002 
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Red Gold Web Site Follows The Epic Story Of Blood Throughout History And Science

A companion Web site to the new four-part PBS mini series RED GOLD: THE EPIC STORY OF BLOOD looks at the facts and myths about blood and its impact on everything from religion and medicine to commerce and popular culture throughout history.  The RED GOLD site went online June 10 at PBS Online at http://www.pbs.org/wnet/redgold/
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Red Gold Web Site Follows The Epic Story Of Blood
The Red Gold Web site also includes biographies, a glossary, resources, links, a viewer's guide,standards-based lesson plans, series information and more.  Discussion boards will allow visitors to voice their opinions and discuss topics such as emerging science, whether blood donors should be compensated, AIDS, security of the blood supply, and more.
 
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The series, produced by Thirteen/WNET New York, premiers nationally this month on PBS.

Visitors to the site can follow the journey of a pint of blood through the transfusion process.  During each stage of the transfusion, the narrative will be punctuated by articles on related scientific, medical, social, political, economic and cultural issues.  For example, the development of the most efficient ways to test donors, store and transport blood, etc. 

An interactive timeline will chart major moments in the history of blood, including the first blood transfusion, conducted by the French doctor Jean-Baptiste Denis in 1667; the discovery of blood types; the Spanish Civil War, when blood was first collected, refrigerated and carried into battle; the story of Charles Drew, the American in charge of the World War II Plasma for Britain campaign who was barred by the U.S. Army from donating his own blood because he was black; and the emergence of AIDS and mad cow disease.

The Web site will also include biographies, a glossary, resources, links, a viewer's guide,standards-based lesson plans, series information and more.  Discussion boards will allow visitors to voice their opinions and discuss topics such as emerging science, whether blood donors should be compensated, AIDS, security of the blood supply, and more.

RED GOLD: THE EPIC STORY OF BLOOD is a production of Thirteen/WNET New York by Optomen Television.  The RED GOLD Web site is a production of Thirteen Online of Thirteen/WNET New York.  It is produced by David McCarthy and Anu Krishnan.  Anthony Chapman is executive producer and director of Thirteen Online.

Major support for RED GOLD: THE EPIC STORY OF BLOOD is provided by Chiron Blood Testing and Ortho-Clinical Diagnostics, a Johnson & Johnson company.  Additional funding is provided by The Jacob Burns Foundation and Rosalind P. Walter. 

Thirteen/WNET New York is one of the key program providers for public television, bringing such acclaimed series as Nature, Great Performances, American Masters, Charlie Rose, Religion & Ethics NewsWeekly, Stage on Screen, and EGG the arts show - as well as the work of Bill Moyers - to audiences nationwide.  As the flagship public broadcaster in the New York, New Jersey and Connecticut metro area, Thirteen reaches millions of viewers each week, airing the best of American public television along with its own local productions such as The Ethnic Heritage Specials, The New York Walking Tours, and Reel New York - and reaching vast new audiences through its MetroArts/ Thirteen cable arts programming. With educational and community outreach projects that extend the impact of its television productions, Thirteen takes television "out of the box."  And as broadcast and digital media converge, Thirteen is blazing trails in the creation of Web sites, CD-ROMs, educational software, and other cutting-edge media products.  More information about Thirteen can be found at:  http://www.thirteen.org/.
 
 
 
 
 
 
 
 
 
 
 
 
 


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