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URLwire for Wednesday 6/18/03- Online news headline linking services are welcome to link to this story.
Net Pioneer Andy King Launches "Speed Up The Web" Campaign

Web Site Developers Are Asked To Join The Revolution To Fight Bloated Web Pages And Bandwidth Hogging Code

Speed Up The Web  
"This book should be mandatory reading for all web designers and Internet executives."
- Jakob Nielsen
Search URLwire archives since 1994 
For over 70 million Netizens in the US alone who are subjected to slow Internet connections, this is a particularly trying time.  Bloated web pages with bandwidth hogging code is taxing our patience to the limit, and according to connectivity statistics there is no end in sight.  There is only so much bandwidth to go around, and web sites are sucking up our shared resources.

Andy King, of Web Site Optimization, LLC is sponsoring a cause campaign to help get the road hogs off the information superhighway.  Web site developers and owners can help “clear out the sludge” in the pipes by following the methods outlined in Andy King’s book titled “Speed Up Your Site – Web Site Optimization”.  Individuals who want to be part of the solution and not the problem, can help the cause (and themselves) by promoting “Speed Up The Web” methods on their web sites.   Detailed instructions are available at the following link: 

"Andy King wisely understands the theories that justify rapid website performance AND he cleverly lays out the practical ways for readers to make it happen.  He shows how high-tech practitioners can speed up their websites and push forward to universal usability.  Don't wait for broadband, do it now!" stated Dr. Ben Shneiderman, author of “Leonardo’s Laptop” and noted Human Computer Interaction researcher.

Slow web pages are costing an enormous amount of money.  For example, according to a 2001 Zona Research study, $25 billion in potential sales was lost online due to web performance issues.  The most frequent complaint in user surveys is “slow web sites” (“Speed Up Your Site,” 2003).  A recent analysis of the top ten news sites revealed an average of 145K for their home pages (Web Site Optimization, 2003).

"For years, site developers and their clients have drooled at the thought of mass broadband access. But most users still experience the web via pokey dial-up accounts, and bloated sites remain a barrier to usability and good experience. “Speed Up Your Website” is a delicious cookbook filled with low-fat recipes that can save your customers time, lower your hosting costs, and help your site attract and retain visitors instead of sending them away empty handed." - Jeffrey Zeldman, Web Designer and author of Designing With Web Standards.


Don't Make Me Wait! The new book titled "Speed Up Your Site - Web Site Optimization" by Andy King, and the companion web site are about designing "speedy" web sites with techniques that... 

  • Cut file size and download times in half 
  • Speed up site load time to satisfy customers 
  • Engage users with fast response times and flow stimulus 
  • Increase usability, boost profits, and slash bandwidth costs 
  • Improve search engine rankings 
Andrew B. King is also the founder of and, both award-winning developer sites from Created in 1995 and subsequently acquired by Mecklermedia (now Jupitermedia) in 1997, WebReference has grown into one of the most popular developer sites on the Internet.  While he was Managing Editor of and, Andy became the "Usability Czar" at, where he optimized the speed and usability of their sites. In addition to his consulting work, he continues to write the three weekly newsletters he started for and 

For a review copy of "Speed Up Your Site - Web Site Optimization" (New Riders, ISBN 0-7357-1324-3) or an interview with the author, contact: Matt Hockin, 503.246.1375, 
matt (-a t-) -

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