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URLwire for Monday June 24, 2002 
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Central Booking Relaunches Popular Book Lovers Site Today
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With new features such as syndicated publishing news, excerpts of newly published books and an expanded roster of online author conversations through the site's Discussion Forums, Central Booking solidifies its mission of being an all-in-one meeting place for discerning readers and publishers of quality contemporary literature.
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Hershey Foods Corporation Launches New HERSHY'S Syrup Web Site
Central Booking is the web's premier destination for lovers of books, reading and contemporary literature. Through intelligent reviews and interviews, deep resource libraries and lively community features, Central Booking has, since 1999, been an indispensable resource for the discerning reader. Central Booking is based in San Francisco and is a project of the Vision Foundation.
 
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The project was engineered by Sunnyvale, California-based International Soft Devices, the same team that supervised Central Booking's re-launch in August 2001, and spearheaded by Mission Commander Dinah Sanders and Central Booking's publisher Kevin Smokler. The homepage was designed by award-winning web designer Derek Powazek.

"Central Booking makes finding a good book as easy as buying a loaf of bread," said Smokler. "Foremost on any reader's mind is 'what should I read next and will I like it?' Foremost on a publisher's mind is 'how do we connect to readers in the most intimate way possible?' Central Booking is the virtual neighborhood bookstore where they meet and satisfy these questions." Central Booking's new features both empower readers to make intelligent choices about their next book purchase and aid publishers in marketing to a highly desirable demographic of avid readers of quality contemporary literature.

New features available at the site now include:

Syndicated book and publishing news: Through it's Re:Read weblog, Central Booking will harvest daily news items about the latest books, the publishing industry and lifestyle features of interest to avid readers. Web publishers can syndicate Central Booking's daily news feed through easy-to-intergrate .XML techonlogy used by news services such as Moreover and Weblogs.com

Chapter One: Through its relationships with major publishing houses, Central Booking will offer "Chapter One" excerpts of the latest in quality contemporary literature. These sample chapters (or excerpts) will enable readers to preview the best in contemporary literature, before they buy it, greatly reducing the confusion that comes with walking into a bookstore and not knowing what to read next -- the case for over half of the nation's book consumers.

Online author conversations: Central Booking's series of online author conversations, which allows readers to converse intimately with writers such as bestselling crime novelist George Pelecanos and 25-year-old publishing sensation Jonathan Safran Foer, through Central Booking's message board discussion forums. Conversations will be expanded to a monthly feature and include literary fiction and non-fiction authors making news in publishing today. 

"With a dwindling supply of independent bookstores and book sections in newspapers being cut, the need for a trusted source for avid readers is greater than ever," said Smokler. "Central Booking's audience of savvy bibliophiles grew up in the age of the Internet and trust it implicitly as a medium of cultural matchmaking. And they trust Central Booking because we are dedicated readers of quality contemporary literature, just like them." 

Central Booking (http://www.centralbooking.com) is the web's premier destination for lovers of books, reading and contemporary literature. Through intelligent reviews and interviews, deep resource libraries and lively community features, Central Booking has, since 1999, been an indispensable resource for the discerning reader. Central Booking is based in San Francisco and is a project of the Vision Foundation.
 
 
 
 
 


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