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Date: June 30, 2011
SoarwithReading.com Launched By JetBlue Airways and PBS KIDS To Keep Children Reading
As schools across the country let out this month, a joint project launched today by New York's hometown value carrier JetBlue Airways (Nasdaq: JBLU) and PBS KIDS aims to keep children reading wherever they go this summer - with a combination of in-flight and online literacy resources, community reading events and a partnership with First Book, a nonprofit organization that provides new books to children in need.
At the center of the program is the newly launched SoarwithReading.com, where parents can download a free reading activity kit, create a summer reading list with recommendations from Random House Children's Books and log their children's reading minutes, among other activities. For every reader who registers on SoarwithReading.com, JetBlue will make a book donation to a child through First Book, up to 10,000 books.
"Soar with Reading is an important initiative that we hope will have a true impact on the summer reading slide, helping to shape the new school year in a meaningful way for thousands of children," said Icema Gibbs, director of corporate social responsibility for JetBlue. "We're excited about the potential of this program to engage our crewmembers and children alike in reading and its promotion. We're taking the JetBlue experience to new level, creating new ways for families to take advantage of the free Soar with Reading resources - online, in-flight and on the ground in local communities."
The Soar with Reading program is a joint project of JetBlue and PBS KIDS. Children traveling on JetBlue flights this summer will receive a free activity kit with reading games based on PBS KIDS educational programming. With help from PBS KIDS animated host Hooper, the campaign will also encourage kids to learn about the world around them through imaginative travel: reading books and playing learning games on SoarwithReading.com at home or at their local library.
Read the full announcement via the JetBlue website
Posted by Eric
Ward on 06/30/11
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