Date:
7/13/05 - News search engines and headline aggregators are welcome to index/link
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| Rx for Survival Web Site Examines
the Challenges and Successes of Global Health and How Individuals Can Help |
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Site extends depth and reach of Rx
for Survival series and Rx for Child Survival campaign.
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| Visitors to the
Rx for Survival site can explore a detailed overview of the Rx For Survival
project: the television series, the many media partners, and the Rx for
Child Survival campaign. |
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Rx
for Survival—A Global Health Challenge is a pioneering multimedia project
that explores the current global health crisis and the solutions that promise
to make our borderless society healthier.
At the center of the project
is a compelling six-hour documentary series premiering on PBS, November
1-3, and co-produced by the award winning team of the WGBH/NOVA Science
Unit and Vulcan Productions. Rx for Survival will be extended by a wealth
of companion elements from major media partners, including TIME magazine,
NPR, The Penguin Press, and a comprehensive
PBS Web site.
In addition, co-producers WGBH/NOVA
Science Unit and Vulcan Productions have created Rx for Child Survival,
a campaign to raise awareness about the fact that children bear the brunt
of the world’s global health problems and will offer ways for Americans
to give time and voice their own opinions about global health issues. The
campaign will also encourage people everywhere to give money to improve
the health of the world’s neediest children.
The Rx for Survival Web site
at pbs.org/rxforsurvival
gives users the chance to learn more about global health and become involved
in efforts to improve the health of people around the world. The site will
continue to grow in breadth and depth through the premiere of the documentary
series in November 2005.
Visitors to the Rx for Survival
site can:
• Explore a detailed
overview of the Rx For Survival project: the television
series, the many
media partners, and the Rx for Child Survival campaign.
• Learn what it’s like on the
frontlines of global health from personal accounts posted by healthcare
workers and producers around the world in ongoing “Dispatches
from the Field.”
• Ensure that children in need
receive basic health interventions by making
a secure donation to the Rx for Child Survival campaign, facilitated
by international fulfillment partners CARE and Save the Children.
• Discover ways to be involved
on both local and global levels and find links to help make it all happen.
• Follow links
to our partners’ sites to learn how to speak out among friends and
neighbors, write to the media and contact your local officials.
• Celebrate health with the
Global Health calendar – a list of important dates related to the campaign,
to local and national campaign events, and to world health in general.
• Subscribe to the Rx
for Survival e-mail newsletter or browse back issues in the archive.
Rx for Survival content features
will expand this fall to include:
• Information about the series
along with a preview video clip
• An atlas that illuminates
key factors influencing global health in countries around the world
• Stories of global health
champions
• Portraits of killer infectious
diseases
• E-postcards emphasizing the
importance of global health issues
• The politics of global health
• Educational materials for
middle and high school teachers and students with a focus on both science
and social studies
Major funding for Rx for Survival—A
Global Health Challenge is provided by the Bill & Melinda Gates Foundation
and The Merck Company Foundation.
WGBH/NOVA Science Unit
WGBH Boston is America's preeminent
public broadcasting producer, the source of fully one-third of PBS's prime-time
lineup, along with some of public television's best-known lifestyle and
children's programs and many public radio favorites. One of its premiere
programs, NOVA, is a production of the WGBH/NOVA Science Unit. Now in its
31st year of broadcasting, NOVA is the most popular science series on American
television and is seen in more than 100 countries. It is also one of television's
most acclaimed series, having won every major television award, most of
them many times over. NOVA's programs are used extensively in classrooms
around the country and the NOVA website is consistently the most trafficked
on pbs.org. In 1998, the National Science
Board of the National Science Foundation awarded NOVA its first-ever Public
Service Award. NOVA has won every major broadcasting award, including the
Emmy, the Peabody, the AAAS Westinghouse Science Journalism Award, and
the Alfred I. duPont-Columbia University Gold Baton. For more information
on WGBH and NOVA, respectively, visit www.wgbh.org
and www.pbs.org/nova.
Vulcan Productions
Vulcan Productions is the independent
film production company founded by investor and philanthropist Paul G.
Allen in 1997. Vulcan Productions devotes itself exclusively to producing
independent films of unique vision and artistic quality. With feature film
projects such as Hard Candy, Far From Heaven, The Safety of Objects, and
award-winning documentaries such as Martin Scorsese’s The Blues, Evolution,
Black Sky: The Race for Space and Black Sky: Winning The X-Prize, the company
commits its talent and resources to creating films of substance and enduring
significance. Through its collaborative partnerships with established and
emerging filmmakers, Vulcan Productions explores creative opportunities
that result in engaging and inspirational storytelling. Visit Vulcan Productions
online at http://www.vulcanproductions.com/.
Contacts
WGBH Boston
Lisa Cerqueira, Tel: 617-300-5334, Lisa_Cerqueira(--at--)wgbh.org,
pressroom.wgbh.org
Vulcan Productions
Jason J. Hunke, Tel: 206-342-2277, JasonH(--at--)vulcan.com
Contact at TCA Press Tour:
Mary Beth Lefaivre, Tel: 919-358-6551
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