Fire Protection Online is an outstanding example of a vertical ecommerce site doing more than just throwing a product database on the web. Blending customer education with product information, shopping, and customer service, the site strives to do for fire protection and fire safety equipment what Amazon.com does for books.

The web has changed the way home owners and businesses purchase products, including fire extinguishers, fire protection and safety equipment. Until now, you had to buy your fire extinguishers at hugely inflated prices from your fire safety maintenance company or risk buying cheap imports online. 

FireProtectionOnline.co.uk's mission is to change that paradigm.

Fire Protection Online is an outstanding example of a vertical ecommerce site doing more than just throwing a product database on the web. Blending customer education with product information, shopping, and customer service, the site strives to do for fire protection and safety equipment what Amazon.com does for books.

The site is full of helpful information covering the latest Fire Regulations, equipment positioning and choices, even a Fire Extinguisher Comparison Tool.  The site provides what customers need to know in order to make the most informed decision before purchasing fire protection or safety equipment. 

Intensely customer focused, Fire Protection Online is doing for fire extinguisher and safety equipment prices what Amazon did to book prices, and just like Amazon, with unheard of customer service 12 hours a day 365 days a year.  The site also offers a full money-back guarantee, a low price promise, next day delivery and products only from the leading fire safety brand names.

Brand new premises, modern IT systems, the biggest stocks and super-efficient logistics make for an instant industry leader. A constant stream of excellent feedback from customers and an impressive 4.9/5 rating from Google prove that the web site is helping people to make their lives safer and with huge cost savings, too. 
 

Posted by Eric Ward on 7/13/09

Tags: fireprotectiononline.co.uk, fire protection, fire extinguishers, safety equipment
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