URLwire - News of Useful, Unique and Educational Web Content Since 1994
How to announce web content | More New Sites
What does etiology have to do with link building?
Content LinkingStrategies from EricWard.com
“Eric follows the right link building approach — Matt Cutts, Google
.
Note: Site's announced by URLwire may vanish over the years, however I keep this archive 
of old site announcements live for historic and educatioinasl reasons. Click at your own risk. 
- Eric Ward, editor
.
Date: Wednesday, July 15, 1998

Burst Gum Uses Online Games For Branding

Approach purposely focuses on fun and interactivity

http://www.burstgum.comSome Web marketers recognize that not every site has to have four hundred pages of product specs to serve a valid purpose.  Well known consumer brands sites are the classic online example of this strategy.  A newly designed Burst Gum site site aims to bolster its online image with a consumer-friendly approach that entertains site visitors. Found on the Web at http://www.burstgum.com, the site's new interactive games offer activities and giveaways designed to appeal to teens. The site spotlights two new games: "Bad Sharky," an interactive, Shockwave game and "Get Challenged," an ongoing tournament. The new site also offers visitors a chance to win free Burst Gum. 

For a well known brand site targeted to young consumers, the new Burst Web site simply trys to enhance the product's recognition through the creation of a fun and exciting approach to entertainment. Using bold design and vivid colors, the site's new Shockwave game and tournament entice site visitors to return, while still highlighting the company's three popular chewing gum brands, Cinn*A*Burst, Mint*A*Burst and Fruit*A*Burst. Burst Gum is manufactured and marketed by the Adams division of Warner-Lambert Company. Warner-Lambert developes, manufactures and markets quality pharmaceuticals, consumer health care and confectionery products. .

SpectraCom (http://www.spectracom.com), creator of the Burst Gum Web site, is a full-service market research company. The company specializes in the development of electronic marketing solutions, including Internet, Intranet and Extranet development, CD-ROM and Web integration, strategic online planing and market research. Headquartered in Milwaukee, the company serves a variety of international and Fortune 500 clients.

Online news services are welcome to point to story using the below URL
http://www.urlwire.com/news/042302.html 

Other recent URLwire headlines

This is a private Web-based version of URLwire. URLwire is sent via email only to media folks who cover specific upcoming Web events, breaking Web news & significant Web launches.  URLwire is not automated, and is matched exactly to your topic interests, so if you'd like me to begin sending them to you, please email your topic preferences.