URLwire
for Friday, July 30, 2004
| United States Olympic
Committee Re-Launches Official New U.S. Olympic Team Web site: usolympicteam.com |
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| With less than 30 days until the
Opening Ceremonies of the 2004 Olympic Games, the official web site of
the 2004 U.S. Olympic Team, usolympicteam.com
has re-launched with two major firsts designed to enhance the Olympic
sports fan experience by customizing to their favorite sports personalization
of sports news and a U.S. Olympic Fan Club. |
| . |
 |
. |
| With the re-launch
of usolympicteam.com, the U.S.
Olympic Committee (USOC) breaks ground as the first sports organization
to allow users to personalize content across multiple sports. |
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With the re-launch of usolympicteam.com,
the U.S. Olympic Committee (USOC) breaks ground as the first sports organization
to allow users to personalize content across multiple sports. Fans can
personalize the homepage to feature the latest headlines and schedules
on their favorite Olympic sports. Content will come from original sources,
sport press releases and syndicated content sources to provide the deepest
coverage ever on usolympicteam.com.
In addition, the USOC launched the
first-ever U.S. Olympic Fan Club online and has announced plans to implement
online NGB member registration, in partnership with NBC Olympics and Internet
Broadcasting Systems (IBS). Encouraging fans and future stars to be a
part of the team, the U.S. Olympic Fan Club provides exclusive benefits
and content. For $29.99, Fan Club members will be supporting their U.S.
Olympic Team with a tax-deductible gift and in return receive a number
of premiums including U.S. Olympic Team merchandise, special offers from
sponsors and members-only access to exclusive content and downloads.
Other Internet features include:
-
U.S. Olympic Internet Network.
The new site design will be extended via a navigational bar to National
Governing Body web sites to create a network of U.S. Olympic web sites
-
E-mail Newsletters. eNewsletter
content will be customized based on your favorite sport
-
Auctions. Fans will be able to
bid on exclusive U.S. Olympic memorabilia or experiences
-
Wireless. For the first time,
U.S. Olympic Team content will be delivered exclusively for AT&T wireless
customers
-
Kids. An updated kids-only area
with fun interactive games, cartoons, learning materials and Olympic history
-
Video. Exclusive interviews with
the top U.S. Olympic Team members
-
Features. Exclusive Q&As,
Ask an Olympian, tips and more
-
Downloads. Get wallpaper of your
favorite stars for your computer
-
Bios. The complete guide to all
members of the 2004 U.S. Olympic Team
-
Photo Galleries. Photos from
Getty Images of the top U.S. athletes
-
usolympicshop.com.
The new online store powered by Footlocker.com features the latest U.S.
Olympic merchandise from adidas, Roots and more.
With new features like the Fan Club
and personalization, we are creating opportunities for fans to get closer
than ever to the athletes of the U.S. Olympic Team, said Keith Allo,
Chief of USOC Entertainment Properties. These features are both fun and
interactive, and they provide direct support to our athletes.
NBC Olympics and Internet Broadcasting
Systems, Inc. (IBS) produce NBCOlympics.com,
the NBC Universal networks' Olympic online platform for the 2004 Olympic
Games in Athens, Greece. An integral part of NBC's "The Complete Olympics,"
the site is a round-the-clock source for Olympic news through the U.S.
Olympic Team Trials and the 2004 Olympic Games, Aug. 13-29."
"Partnering on the U.S. Olympic Fan
Club and other new media initiatives is integral to our relationship with
the USOC and continues to strengthen our joint promotional efforts," said
NBC Olympics Executive Vice President Gary Zenkel of the initiative
that will be promoted on via NBC, its cable outlets and NBCOlympics.com.
For more information, visit usolympicteam.com.
For more information, please contact
the USOC Media and Public Relations Division, (719) 866-4529.
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