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URLwire
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"We had no idea what we were starting" Rasmussen said. "But we were pretty sure that there were enough certified sports junkies out there for a cable TV network. "The same 'junkies' have been on my phone the last few months wanting to know if I could come speak to groups or if I have memorabilia for sale," Rasmussen said. "The calls spawned another idea." "Why not a website for 'Certified Sports Junkies' with snippets from the year leading up to our first ESPN broadcast, memorabilia and 'Certified' merchandise, a road show on how the network was conceived, polls, contests and ways for corporate sponsors to get credit and exposure." Rasmussen's idea launches today as certifiedsportsjunkie.com. The site also features "The Making of ESPN," a week-by-week recounting how he got ESPN off the ground. The site offers visitors a way to become Certified Sports Junkies and to obtain memorabilia and merchandise. Rasmussen pioneered
innovations including SportsCenter, "March Madness," and NFL draft coverage.
He also broke the advertising barrier to cable television by signing Anheuser
Busch to the largest cable TV advertising contract ever in 1979. Rasmussen
was included in "Forty for the Ages," Sports Illustrated's 1994
list of sports figures who significantly altered and elevated the world
of sport in the second half of the 20th century.
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