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URLwire for Wednesday, August 20, 2003- Online news headline linking services are welcome to link to this story 
 
Search Engine Marketing Professional Organization Founded
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More than 300 search engine marketing firms and consultants today announced that they are joining forces to become founding members of the Search Engine Marketing Professional Organization (SEMPO).  The mission of the new industry association is to increase awareness and promote the value of search engine marketing services. 
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SEMPO.org
http://www.sempo.org
 
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Barbara C. Coll, CEO of WebMama.com Inc. and President of SEMPO, said, ”Search engine marketing is ready to become an integral part of all marketing campaigns for online businesses.  SEMPO will inform marketing executives worldwide that search engine marketing programs are highly-effective, cost-efficient ways of generating high-quality sales leads and customers for their businesses.”

Noel McMichael, President of Marketleap and Vice President of SEMPO, said, ”Search engine marketing campaigns, including website optimization, keyword advertising and paid inclusion programs, are the best online marketing method available to marketers today. SEMPO will help businesses recognize that value in search engine marketing services and provide core educational materials about tools, vendors, consultants, programs and successful search engine marketing campaigns.” 

Danny Sullivan, editor of SearchEngineWatch.com and widely considered one of the Internet’s search engine guru, said, ”Search engines are an incredibly valuable way to reach consumers, and there's a thriving group of marketers that know how to tap into this important traffic.  It's great to have SEMPO launched to help spread the word about search engine marketing in general and to help those within the industry that specialize in this type of advertising." 

SEMPO also announced the members of its board of directors.  They include: 

SEMPO represents the common interests of more than 300 search engine marketing professionals and provides them with a credible voice in the marketplace.  The organization’s mission is to increase awareness and promote the value of search engine marketing services.  To achieve these objectives, SEMPO will demonstrate how search engine marketing programs have become important components of the marketing mix.  The organization will also show marketers why search engine marketing should command a larger percentage of their overall marketing budgets. 

For more information or to join the organization, please visit www.sempo.org, or contact Greg Jarboe, SEO-PR 978-549-9537 greg.jarboe(--at--)seo-pr.com



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