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|.August 21, 2008|
OTR Tire Site BuyBigTires.com Launches OTR Video Magazine With Tom White
Whether you are a tire industry veteran who memorizes technical data books for fun, or a novice who doesn't know what the initials "OTR" stand for, BuyBigTires.com is betting that they can inform and entertain you, with their bi-weekly OTR video magazine "OTR Weekly with Tom White".
Drawing from his experience in off-the-road, or OTR tires, sales and installation, Tom uses an informal and humorous approach to talk about issues of importance within the OTR Industry, without leaving "normal folks" behind.
In each episode, Tom takes on issues that not only affect those in the tire industry, but the general public as well. Want to see how the coming shortage in agricultural tires may affect the price of food? Tom will show you. How a predicted shortage in carbon black may affect the price of your car tires? Tom will tell you. 'OTR Weekly' also includes explanations of technical information like tread depth, patterns, and serial numbers, along with the application of that knowledge in a real world situation.
When asked why BuyBigTires.com chose to produce videos with the end user in mind, and not just industry insiders, Tom had this to say:
"Since the shortage of OTR began, we've seen an increase in customers who just need 2 or 3 tires to keep their equipment running. Many times, they are a small construction company, and it'll be the owner's wife or somebody in a procurement office that we talk with on the phone. Usually, they are given minimal information regarding their tire needs, and we may need to give them a more in-depth explanation, to help focus their buying criterion. 'OTR Weekly' is just a natural extension of what we do on a daily basis in our office, albeit on a much larger scale."
"OTR Weekly" joins a strong lineup of informational products already present in the BuyBigTires.com family. This includes their blog "Heavy Treaddin", and a resources page that provides direct links to technical data and manufacturer warranty information. While many sites sporadically offer these types of information services, BuyBigTires.com is the first to offer all of them on the same site, with a focus on off-the-road tires.
"We feel that the combination of these resources brings us one step closer to our ongoing goal of having the best informed clients in the industry.", says Tom. "If we are not providing education for our clients about the product they are using, and making it easy to access and understand, then we are only doing half of our job. That's not going to happen here. We will continue to stay ahead of the curve by making information available in every form of media we possibly can."
Tom White is Vice-President of BuyBigTires.com, a division of Mobile Fleet Service, Inc., located in Spring Hope, NC. BuyBigTires.com is dedicated to providing education and the highest quality of service to the OTR consumer. They will continue to be the industry leader in comprehensive information for the duration of the current OTR tire shortage and beyond.
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