 |
your site linked, with LinkAlert! |
|
your site linked, with LinkAlert! |
 |
|
|
|
|
|
|
|
URLwire
for Tuesday, August 27, 2002
Internet
Webpages Newspaper will re-launch it’s quarterly web guide directory nationally
with a Fall 2002 edition in November at IWN Expo and Festival, a public
Internet show for consumers, small businesses and web professionals. 1.5
million control-circulated copies of the publication are planned for release
with two inserts: a companion DVD and the official IWN Expo Program Guide.
Display advertising, exhibit space and event sponsorship license rights
can be ordered directly from Internet Webpages Newspaper Store, locate
at http://www.IWNstore.com.
Perfect Opportunity for a New National Web Guide Directory Despite the events of September 11, 2001, corporate scandals, the nation’s lagging economy and non-stop layoffs, online users are very comfortable shopping online, according to the Yahoo/ACNielsen Internet Confidence Index. The Index, which measures confidence about Internet shopping, stood at 113, up 13 points from June 2001. Savvy marketers, including traditional advertisers and dot-coms can reach online shoppers through Internet Webpages Newspaper. Consumers intend to spend 14 billion online in third quarter 2002, up 41 percent from 2001. In addition, advertising spending is expected to rise 2.5 percent for 2002 to 109.1 billion, according to the mid-year estimate released by CMR, a research firm. On the other hand, major national web guides have all but vanished, leaving a void for millions of readers in the marketplace. Last year Access magazine, distributed as an insert inside Sunday newspapers in the top 20 U.S. markets with an 11 million weekly circulation, terminated operations maintaining only a web site with archived content from previous issues after exhausting nearly $50 million in investment capital. Making matters worse, AOL’s Time Warner Publishing cancelled publication of ON Magazine, formerly Time Digital, leaving only a website. Until recently, only one major player remained in the game: Ziff Davis Media’s Yahoo! Internet Life, published by Ziff Davis under a licensing arrangement with portal Yahoo!. Not surprisingly, Ziff Davis Media announced plans to suspend publication of Yahoo! Internet Life effective with the August 2002 edition. Some 1.1 million readers will be effected by this move. Although each publication provided excellent editorial material and extensive online content in their websites, all three magazines failed to connect readers, subscribers and advertisers together through offline events. Internet Webpages Newspaper: A New Publication with an Integrated Marketing Strategy Unlike other technology publications, Internet Webpages Newspaper speaks plain English. All of the editorial is linked to online web sites, with home page snippets, photos and easy to read text in a clean, uncluttered layout. Internet Webpages Newspaper’s editorial strategy borrows from USA Today’s “quick read” format with content the average person can understand even if they don’t have an Internet connection or the use of a computer. “Our editorial mission is to educate readers how to integrate the Internet into their personal lives, businesses and careers,” states E. Dante Hamilton, founding editor and publisher. The newspaper is printed in full color on high-grade newsprint and measures 11 3/8 inches by 17 inches – twice the size of a standard magazine. A display ad inside Internet Webpages Newspaper delivers double the visual impact compared to smaller formats. A companion DVD insert will be included in each issue of the newspaper. Content will include 30 minutes of video programming featuring clips from Technology Access Television, a cable show hosted by Bruce E. Montgomery, senior technology editor for Internet Webpages Newspaper. Trial software application bundles as well as a multimedia version of the newspaper will also be included on the DVD, which will contain up to 4.7 gigabytes of data. Display advertisers can include up to 100 megabytes of content with each full page color ad placed in the newspaper. Internet Webpages Newspaper’s strategy is based on integrating the printed web guide directory with an online store and offline events. Online: www.IWNstore.com – Internet Webpages Newspaper Store Most technology publishers have yet to integrate an e-commerce storefront as their central web site even though their writers report about Internet applications, hardware and software all the time. Internet Webpages Newspaper Store is a transaction-based site that allows readers, advertisers, exhibitors and attendees purchase a complete range of products and services online. All major credit cards can be processed in real time online in seconds. “Instead of talking about electronic commerce we’ve decided to implement a storefront as our single online presence. Readers can subscribe online, advertisers and media buyers can purchase display advertising with click of a mouse, and prospective sponsors, exhibitors and attendees can register online for booth space, license rights and admission to our offline events,” affirms Hamilton, webmaster and chief architect for Internet Webpages Newspaper’s Store (http://www.IWNstore.com). The distinguishing factor about Internet Webpages Newspaper’s printed web guide and online store is the role event marketing plays in the business model. Editorial and advertising is brought to life through offline events that connect the publication’s readers with advertiser’s products and services. No other publisher in the web guide space has made this connection to its audience. IWN Expo and Festival – Public Internet Show There are plenty of technology trade shows for IT professionals such as Key3Media’s Comdex, and Penton Media’s Internet World, but there is not one public Internet exposition for online consumers and small business entrepreneurs. But that’s about to change. Beginning this Fall 2002, a new public Internet exhibition and conference will be launched at Chicago, Illinois’s top tourist venue. Internet Webpages Newspaper’s Expo and Festival intends to bring cyberspace down to and connect readers with advertisers. The event is designed to boost sales, move products and goods from advertisers to consumers. First, the event will be open to the public and take place on the weekend. Secondly, a festival atmosphere will encourage family participation so attendees don’t have to worry about finding a babysitter for the kids. Music, entertainment, fashion and technology will blend together inviting attendees to sample the latest online solutions, high-tech gadgets and digital toys in a hands-on, touch-and-feel exchange. Workshops and seminars will also take place in a conference setting off the show floor and exhibitor demonstrations will take place continuously at a high-tech theater located in the Technology Pavilion. Prospective exhibitors can register for exhibit booth space, pavilions or review a floor plan online at www.IWNstore.com. Display Advertising Placement and Digital Ad Delivery Advertisers and Media Buyers can place Display Advertising through Independent Publisher’s Representatives or directly at www.IWNstore.com. Internet Webpages Newspaper accepts digital advertising from both AP AdSEND and FastChannel. Please consult the website for detailed mechanical specifications. Media Kits and sample editions are available from our Major National Account Executive. Audited circulation reports are expected to be completed in the Spring 2003 and will be made available to prospective advertisers. About Internet Webpages Newspaper, Inc. Internet Webpages
Newspaper, Inc. [IWN] is a development stage, privately held Illinois corporation
formed in January 1998. IWN's integrated media products and services consist
of print, online and event solutions for Internet marketers targeting online
users - including under served and geographically dispersed populations
- small businesses, and web professionals.
Previous URLwires
|
. | . | The
URLwire Effect
"Eric, URLwire got our site covered and linked online in places we'd tried for months to get in without success. And, URLwire did it in one day. Thanks! Jim Osgood OfficeFinder.com . What is URLwire? URLwire is a news alert service for people who write about and review web sites, like Yahoo Picks of the Week or USA Today Hot Sites or WDFM. .  Who
Uses URLwire?
Editors and site reviewers looking for great sites to write about and link to. Also, online news bots like Moreover.com and Newshub syndicate the online version of URLwire . How sites get on URLwire URLwire only announces high quality, useful, and unique web content. This content can be a new launch, relaunch, web event, etc. I then send the announcement to online site reviewers and journalists who are looking for new web content to write about and link to. If you think your site has the right stuff, request URLwire service details and fees via Email. . Receive URLwire Editors/site reviewers only! Subscribe to the the email version for free by sending me a brief profile of the types of sites you review and write about. Email. Editors at the below sites as well as hundreds of others are subscribers to URLwire. Sites announced via URLwire are featured regularly at these and other online news and reviews outlets: Yahoo
Picks
|
|||||||||||||||||||||||||||||||||||||||||
|
|
| Copyright
© URLwire. Online news headline linking services are welcome to link
to this story.
Questions or Comments |
