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![[ Yahooligans! ]](ykd4.gif){kind=small}
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.ESPN
FOUNDER LAUNCHES WEB SITE
IN
ADVANCE OF NETWORK'S 25th BIRTHDAY
"The
Making of ESPN" Plus Memorabilia,
Merchandise,
Other Madness
Printer-friendly version
Branson,
MO, August 14, 2003 - ESPN founder Bill Rasmussen is once again leading
his core constituency in their madness over sports with a 24 hour Internet
site dedicated to "all those sports junkies who revel in anything and everything
that has to do with competition."
Twenty-five years ago this week the concept of 24-hour sports TV was conceived by Rasmussen and his son Scott while they were stuck in a traffic jam on Interstate 84 near Waterbury, Connecticut. The date was August 16, 1978. Fourteen frantic months and millions of dollars later, ESPN would take its first on air step to becoming the network acknowledged now as the world leader of sports television.
"We had no idea what we were starting" Rasmussen said. "But we were pretty sure that there were enough certified sports junkies out there for a cable TV network.
"The same 'junkies' have been on my phone the last few months wanting to know if I could come speak to groups or if I have memorabilia for sale," Rasmussen said.
"The calls spawned another idea."
"Why not a website for 'Certified Sports Junkies' with snippets from the year leading up to our first ESPN broadcast, memorabilia and 'Certified' merchandise, a road show on how the network was conceived, polls, contests and ways for corporate sponsors to get credit and exposure."
Today, the idea becomes Rasmussen's second all day all night sports adventure as he launches certifiedsportsjunkie.com. The new Internet site features "The Making of ESPN," a week-by-week recounting of his quest to get ESPN up and running.
It
also offers visitors a way to become Certified Sports Junkies and to obtain
memorabilia and merchandise that brandish a logo inspired by the ESPN founder's
belief that sports nuts want to be recognized as such.
Rasmussen's place in sports junkie history is secure ... and probably gives him the stature required to certify others. At ESPN, he pioneered such innovations as SportsCenter, wall-to-wall coverage of NCAA regular season basketball, "March Madness," and NFL draft coverage. He also broke the advertising barrier to cable television by signing Anheuser Busch to the largest cable TV advertising contract ever in 1979.
Rasmussen
was named in "Forty for the Ages," Sports Illustrated's 1994 list of sports
figures who significantly altered and elevated the world of sport in the
second half of the 20th century.
###
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