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URLwire
for Monday, September 8, 2003 - Online news headline linking services
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Already a leader in the frozen seafood category, Gorton’s is bringing its expertise and trusted brand heritage into the premium seafood category. Gorton’s Fresh Seafood will offer consumers premium seafood with a quality only Gorton’s could provide, along with top-notch customer service and a freshness guarantee. "Want fresh? Trust Gorton's," said Nancy Peterson, senior marketing manager of Gorton's Fresh Seafood. "This new Web site gives consumers who love freshseafood a convenient shopping option from a brand they know and trust. Gorton's Fresh Seafood will make it simple to enjoy a clambake or lobster bake without having to travel along the New England coast." The Web site is a seafood lover's dream destination filled with sections to explore, from gift baskets and business gifts, to chowders and soups, specialty seafood and shellfish. It also includes exceptional ideas for gift giving, recipes from specialty chefs and colorful photos and descriptions of each offering. Gourmet gift baskets including a Lobster Lover's Feast and a Crab Lover's Delight provide an exquisite presentation and taste experience. For a collection of goodies, there's the Executive Assortment that includes rare treats like caviar, authentic Scottish smoked salmon, extra-jumbo premium shrimp, and rock lobster tails. Every seafood order is prepared and packaged by seafood experts and sent in specially constructed shipping containers with gel packs or dry ice to ensure they arrive at the peak of freshness and flavor. In order to provide the highest possible quality seafood, Gorton's Fresh Seafood ships their products live, fresh, or frozen, depending on the method that provides the highest levels of freshness and taste for each particular species. For example, shrimp, crab and Australian lobster tails are shipped frozen due to the extreme perishable nature of these items. The only way to get them to the customer is by flash freezing them at the point of harvest, maintaining the freshest quality possible. Every seafood item is subjected to rigorous food safety and quality inspection programs. Each order ships with a product catalog, seafood handling and prep guide, and recipe booklet for added value. Delivered with Gorton's Fresh Seafood's guarantee for quality, customers can call 1-800-335-3674 or e-mail customercare(--a t--)gortonsfreshseafood.com to speak to a customer service representative for questions about their order. "The online food category is growing at a rapid pace, and consumers are looking for more sophisticated service and selection," said Peterson. "Gorton's will provide the consumer with a reliable, user-friendly online experience and we think they'll be delighted by the quality of the product they receive." Founded in 1849, Gorton's is one
of America's oldest continuously operating companies. Headquartered
in Gloucester, Massachusetts, Gorton's continues to be the innovation leader
in the seafood industry. Gorton's full line of frozen seafood products
includes breaded and battered Fish Sticks and Fillets, Flavored Fillets,
Tenders, Grilled Fillets, Shrimp Bowls, and Popcorn Shrimp. Gorton's
products are available nationwide in retail grocery stores. For more
information, please visit http://www.gortons.com
or call 1-800-222-6846.
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