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Date: September 8, 2009
Pennsylvania Plastic Surgeon Offers Virtual Consulting Via Web Site
Board certified plastic surgeon Eric A. Marchant, M.D., of Doylestown, Pennsylvania has used the web to market his practice since 2003, incorporating progressive features as part of his on-line marketing campaigns.
His current website, located at www.marchantplasticsurgery.com introduces the “virtual consultation” for breast augmentation, tummy tuck, liposuction, and rhinoplasty. While the site's most popular pages continue to be the before and after photographs of cosmetic procedures, the virtual consultation has enhanced the consultation process.
A virtual consultation is a fusion of video and FAQs about several of the cosmetic procedures Dr. Marchant performs. Dr. Marchant had FAQs on a previous website but found that patients still came into the office for consultations and asked the same questions over and over again.
Dr. Marchant commented, "Our goal in a consultation is to educate the patient to make decisions about their specific cosmetic enhancements. I felt the need to take the text based FAQ model to the next level, and have added video to help reach that goal".
Calling the video FAQ a “virtual consultation” gives the prospective patient the opportunity to “meet” Dr. Marchant before they even step through his door. Patients come into the office for the first time and feel like they already know him after participating in the on-line virtual consultation. They feel less anxious and better prepared to ask questions about their procedures. They are also more likely to schedule surgery at the time of their consultation because they heard the same information at least twice - once during their website visit and again in person by Dr. Marchant. As one of the greatest obstacles in a patient’s decision process to undergo plastic surgery is trust, a certain level is achieved prior to their office visit and reaffirmed at their cosmetic consultation with Dr. Marchant.
Posted by Eric Ward on 9/8/09
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