Sep
21, 2004 - News search engines and headline aggregators are welcome to
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| September
2004 Bandwidth Report: US Broadband Penetration Grows to 51.4% |
| . |
| The Bandwidth Report
is a monthly roundup of connectivity trends in the US and elsewhere. Each
month's bandwidth report offers the latest statistics in Internet connectivity
and broadband trends. |
| . |
U.S. broadband penetration
continued its steady growth past 50% among active Internet users in August.
US broadband penetration grew by 0.73 percentage points in August, with
51.42% of active Internet users on high-speed connections at home. 48.58%
of US home users dial into the Internet with "narrowband" connections of
56Kbps or less.*
Meanwhile, out on
the beach broadband penetration tends to be higher in affluent coastal
cities, according to a recent survey of local markets by Nielsen//NetRatings.
The charts below, derived from Nielsen//NetRatings data, show trends in
connection speeds to the Internet for United States users.
Home Connectivity
in the US:
In August 2004,
most active Internet user connect from home with broadband connections.
Among narrowband users, 38.90% use 56Kbps modems, 6.07% use 28/33.3Kbps,
and 3.61% use 14.4Kbps modems. In total, 48.58% of home users in the US
connect to the Internet at 56Kbps or less (see Figure 1). http://www.websiteoptimization.com/bw/0409/
Broadband Growth
in the US:
Broadband penetration
in the US increased by 0.73 points to 51.42% in August, up from 50.69%
in July. This jump of 0.73 points is well below the average increase in
broadband of 1.04 points per month in the past year (and the past 6 months).
Extrapolating the data provided by Nielsen//NetRatings, broadband share
in the US should exceed 70% by November of 2005 (see Figure 2).
Work Connectivity:
Most workers in
the US enjoy high-speed connections to the Internet. Most use a high-speed
line such as a T1 connection, and share bandwidth between computers connected
to an Ethernet network. The speed of each connection decreases as more
employees hook up to the LAN. As of August of 2004, of those connected
to the Internet, 79.06% of US users at work enjoy a high-speed connection,
down 1.15 percentage points from 80.21% in July. 20.94% connect from work
at 56Kbps or less (see Figure 3).
Broadband Penetration
Higher in U.S. Coastal Cities...
In a survey of the
top local markets, Nielsen//NetRatings found that coastal cities, which
tend to have more affluent communities and large professional workforces,
tend to have higher broadband penetration than more inland communities
(see Figure 4). San Diego, Phoenix, Detroit, New York, and Sacramento led
the nation in broadband penetration while Columbus, Charlotte, Pittsburgh,
Salt Lake City, and Milwaukee led the nation in "narrowband" connectivity
(see Figure 5).
Further Reading:
Nielsen//NetRatings
Provides the US
broadband data (percentage of active Internet users) for the Bandwidth
Report.
San
Diego, Phoenix and Detroit Lead Broadband Wired Cities (PDF)
Coastal communities
in the U.S., which tend to be more affluent with large professional workforces,
have higher broadband penetration than inland communities that tend to
have more narrowband connections. Nielsen//NetRatings, September 15, 2004.
About The Bandwidth
Report:
The Bandwidth Report
is a monthly roundup of connectivity trends in the US and elsewhere. Each
month's bandwidth report offers the latest statistics in Internet connectivity
and broadband trends, including:
* Home Connectivity
in the US
* Broadband
Growth in the US
* Work Connectivity
* Broadband
Trends in the US, Canada, and other countries
The September 2004
Bandwidth Report is available at:
http://www.websiteoptimization.com/bw/0409/
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