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Sep 21, 2004 - News search engines and headline aggregators are welcome to index/link this story
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September 2004 Bandwidth Report: US Broadband Penetration Grows to 51.4% 
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The Bandwidth Report is a monthly roundup of connectivity trends in the US and elsewhere. Each month's bandwidth report offers the latest statistics in Internet connectivity and broadband trends.
The Bandwidth Report web site
http://www.websiteoptimization.com/bw/0409/
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The Bandwidth Report is a monthly roundup of connectivity trends in the US and elsewhere. Each month's bandwidth report offers the latest statistics in Internet connectivity and broadband trends.
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U.S. broadband penetration continued its steady growth past 50% among active Internet users in August. US broadband penetration grew by 0.73 percentage points in August, with 51.42% of active Internet users on high-speed connections at home. 48.58% of US home users dial into the Internet with "narrowband" connections of 56Kbps or less.* 

Meanwhile, out on the beach broadband penetration tends to be higher in affluent coastal cities, according to a recent survey of local markets by Nielsen//NetRatings. The charts below, derived from Nielsen//NetRatings data, show trends in connection speeds to the Internet for United States users. 

Home Connectivity in the US:
In August 2004, most active Internet user connect from home with broadband connections. Among narrowband users, 38.90% use 56Kbps modems, 6.07% use 28/33.3Kbps, and 3.61% use 14.4Kbps modems. In total, 48.58% of home users in the US connect to the Internet at 56Kbps or less (see Figure 1). http://www.websiteoptimization.com/bw/0409/ 

Broadband Growth in the US:
Broadband penetration in the US increased by 0.73 points to 51.42% in August, up from 50.69% in July. This jump of 0.73 points is well below the average increase in broadband of 1.04 points per month in the past year (and the past 6 months). Extrapolating the data provided by Nielsen//NetRatings, broadband share in the US should exceed 70% by November of 2005 (see Figure 2). 

Work Connectivity:
Most workers in the US enjoy high-speed connections to the Internet. Most use a high-speed line such as a T1 connection, and share bandwidth between computers connected to an Ethernet network. The speed of each connection decreases as more employees hook up to the LAN. As of August of 2004, of those connected to the Internet, 79.06% of US users at work enjoy a high-speed connection, down 1.15 percentage points from 80.21% in July. 20.94% connect from work at 56Kbps or less (see Figure 3). 

Broadband Penetration Higher in U.S. Coastal Cities...
In a survey of the top local markets, Nielsen//NetRatings found that coastal cities, which tend to have more affluent communities and large professional workforces, tend to have higher broadband penetration than more inland communities (see Figure 4). San Diego, Phoenix, Detroit, New York, and Sacramento led the nation in broadband penetration while Columbus, Charlotte, Pittsburgh, Salt Lake City, and Milwaukee led the nation in "narrowband" connectivity (see Figure 5). 

Further Reading:

Nielsen//NetRatings
Provides the US broadband data (percentage of active Internet users) for the Bandwidth Report.

San Diego, Phoenix and Detroit Lead Broadband Wired Cities (PDF)
Coastal communities in the U.S., which tend to be more affluent with large professional workforces, have higher broadband penetration than inland communities that tend to have more narrowband connections. Nielsen//NetRatings, September 15, 2004. 

About The Bandwidth Report:
The Bandwidth Report is a monthly roundup of connectivity trends in the US and elsewhere. Each month's bandwidth report offers the latest statistics in Internet connectivity and broadband trends, including: 

 * Home Connectivity in the US 
 * Broadband Growth in the US 
 * Work Connectivity 
 * Broadband Trends in the US, Canada, and other countries 

The September 2004 Bandwidth Report is available at:
http://www.websiteoptimization.com/bw/0409/

About Web Site Optimization: 
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