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URLwire for Monday, September 24, 2001 
New Service Compares Search Term Bids Across Multiple Engines 
The release of CompareYourClicks.com represents the first engine that lets users quickly run live comparisons of keyword prices at multiple pay-per-click search engines 
 
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http://www.compareyourclicks.com/
John Bray, Chief Developer of CompareYourClicks.com, says, "The Internet is supposed to be the 'great leveler', yet with advertising rates, we've seen huge, unnecessary price differences for comparably similar service. CompareYourClicks.com arms media buyers and advertisers with realtime comparisons of ad rates, so they can take advantage, or avoid, mispricings."
Go to the site
Increasingly, search engines such as Altavista, Goto.com, and Sprinks rely on "pay-per-click" listings to generate income. Webmasters can bid on any combination of keywords they choose. The highest bid receives the best ranked position when surfers search for those keywords. Listed webmasters are charged the bid price whenever a surfer clicks on their link. 

Bid prices for keywords often differ dramatically from engine to engine. The term "business", for instance, costs $1.98 per click at GoClick.com, but only 21 cents at Sprinks.com. Until now, Webmasters often had to shuttle from one engine to the other, trying to round up the best deal. 

CompareYourClicks.com solves these pricing discrepencies by offering realtime analysis of keyword prices. In a matter of seconds, Webmasters can quickly see side-by-side comparisons of bid rates for several "ranks" from pay-per-click engines such as GoTo.com, GoClick.com, FindWhat.com, and others. 

John Bray, Chief Developer of CompareYourClicks.com, says, "The Internet is supposed to be the 'great leveler', yet with advertising rates, we've seen huge, unnecessary price differences for comparably similar service. CompareYourClicks.com arms media buyers and advertisers with realtime comparisons of ad rates, so they can take advantage, or avoid, mispricings."

Of course, the whole purpose of pay-per-click search engines is to increase traffic to advertisers' web sites. Besides such keyword purchases it is the actual content on a Web site that often determines site
popularity. As such, CompareYourClicks.com offers Webmasters a way to make their sites more compelling -- they can quickly include branded versions of CompareYourClicks.com technology on their site for free. By simply including a "template" HTML page on their site, CompareYourClicks can
quickly be customized with a partner's graphics, logos, banners, and content. 

To visit CompareYourClicks.com, go to http://www.compareyourclicks.com

To learn more about re-using CompareYourClicks.com search capabilities on your site, go to http://www.compareyourclicks.com/useoursite.html, or contact John Bray at john@compareyourclicks.com or 503-233-7011.
 
 

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Previous URLwire Launch Alert:
PBS.org Relaunches Popular Arthur Aardvark Kids Site
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 Other recent content launch alerts
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 This week's recommended online conferences, tools, books, and other and resources
Attend The Guerilla Marketing Bootcamp
with Jay Conrad Levinson
October 6, 2001 in Las Vegas

Click for more info, and if you register, 
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 .From Karen Ellis

DOMINO
Traditional Children's Songs, Proverbs,
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Cross Curricular - Interdisciplinary - Multi-Cultural Resource
    8 1/2 x 11 Book and CD, Cassette, and EBook PDF Format
    60 Traditional Children's Songs, Games, Proverbs, and
Culture from the American Virgin Islands 

45 minute Live Sound Field Recording
From Marjan Glavac 

Rrevised and updated 2ND Edition of 
"The Busy Educator's Guide To The 
World Wide Web"

http://www.glavac.com/


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