The idea behind Pixels By The Dozen is so simple that it's bound to catch on.  Advetisers buy a block of pixels wherever they want on the homepage.  Once the site is full, that's it, no more pixels, no more ads. The novelty factor is sure to create a buzz, and a buzz means more folks visiting, buying up pixels, and clicking on the ads.
Search URLwire archives

An interesting feature of the site is that when a visitor hovers over an ad with their mouse, a 144x144 ad is displayed for the advertiser.  There is a Featured Pixels area showing links for their advertisers in a rotation based on the number of pixel squares they have purchased.  They also have the Latest Pixels, showing the last 3 companies that have purchased pixel space. 

Said site creator Lee Dodd, " This approach capitalizes on the 'novelty and buzz' aspect of the web. Once the homepage is 100% sold out that's it.  No more space.  Of course, the page will be quite a site to see as it fills up, and that's the goal.  Fill it up, generate some donations, and then who knows where it will lead..." 

The company, Pixels Buy The Dozen, is based in East Texas and with the recent impact of Hurricane Rita, they are donating 10% of the site's revenue to the Salvation Army Hurricane Relief Fund. The site's owner, Lee Dodd, also shared that he is offering registered non-profit organizations a pixel square ad spot at no charge.

URL: http://pixelsbuythedozen.com

News linking services and news search engines are welcome to index/link this story 
Possible headline: Pixels By The Dozen Is New Form of Online Advertising
URL for indexing/linking: http://www.urlwire.com/news/092605.html
 

URLwire headlines page  • Getting your site on URLwire  • Receive URLwire  • EricWard.com

Other Recent URLwire site announcements 09/24/05 Pharmaceutical Association Launches Clinical Trials Search Engine 09/19/05 Online Voting for U.S. Olympic Hall of Fame Ends Sept. 21 09/15/05 1-800-Bakery.com Site Offers Cake Delivery to College Campuses 09/14/05 New on Discovery.com - American History II Theme Week 09/12/05 Katrina Missing Person Search Tool Launched 09/09/05 Fred Friendly Seminars and PBS Debut "In The Balance" on TV, Web (to site) 09/08/05 DEA Launches Drug Prevention Site This Week (to site) 09/07/05 gRock Records Uses Web To Connect With Top Talent (to site) 09/01/05 Next Of Kin Registry Available for Hurricane Katrina Surviors 09/01/05 American Red Cross Unveils Spanish-Language Site This Week (to site)  How to get your site featured on URLwire: If you think your site has the right stuff, I might feature it here and send it to my subscribers. Request URLwire service details and fees via Email.You can also learn more about URLwire here. Non-profit and search related sites: Display the "Featured on URLwire" logo below (text or graphic) on your site and link it  to my headlines page, and receive reduced rates for your site announcement. Featured on URLwire News editors and site reviewers: Have you covered some of the sites featured on URLwire? Let me know and I'll feature your news outlet's logo on the right hand side of this page with the others. Notices, copyrights, credits, etc... This is the Web version of URLwire. Other versions include private email, RSS feed, Blog, Google Group, MSN Group. URLwire is a daily news alert service which announces quality Web content and online events/happenings.  URLwire is sent by private email only to people who review and write about new web sites. URLwire is matched personally by me to your subject interests, is not automated, and importantly, is not annoying. Subscribe via my contact page.  © Copyright URLwire. Online news headline linking services are welcome to link to this story. When needed, stock quote links in URLwire stories are provided courtesy of Yahoo! Finance ®

URLwire News Network
Publicity and Link Building 
for Web Content Since 1994
(Read URLwire via )

.

~ URLwire Q/A ~

Who reads URLwire?
Two key groups: 1). Editors and site reviewers looking for great sites to write about and link to.  2). Search engines, RSS feed readers and news syndicates (like Moreover.com and Newshub) syndicate URLwire's headline links. Thousands of sites link to URLwire site announcements..

Announcing your site?
If you think your site should be featured on URLwire, request URLwire service details/fees here.  Please note, I only announce useful, unique, or educational web content.  You can learn more about URLwire.
.
The URLwire Effect:
"URLwire is without question the most effective way to tell the right people in the online world about your web site" 
-- CoolShopping.com

My experience with URLWire has been entirely positive.
I received coverage (and links!) from key sites and in e-newsletters, one of which had over 500,000 readers. Resulting traffic has been more than impressive. URLwire
demonstrated to me that it's the prime choice for announcing a web site. Edwin Hayward
IncomingLinks.com

"Eric, URLwire got our site covered and linked online in places we'd tried for months to get in without success. And, URLwire did it in one day. 
Jim Osgood
OfficeFinder.com

Want to receive URLwire?
Editors/site reviewers only! Subscribe to the the email version for free by sending me a brief profile of the types of sites you review and write about. Email.

Schools use Music for Education for everything from the new audio yearbooks, to school projects, and in-house cable television productions.
Learn more