Focus is on the high stakes game of political fundraising. Players earn virtual dollars for the candidates of their choice.

.http://www.whitehousecountdown.com

The basics of WhitehouseCountdown are simple.  Players sign up for free and choose a candidate for whom they raise virtual bucks by playing games and participating in a host of community features. Games like PAC Attack (Political Action Committee), Paintball Politics, and Fat Cat Ball keep players vying for first place in the player rankings and boost candidate standings.
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With just 14 months to go before the 2008 elections, the race to the Whitehouse is on.  While past primaries may have depended on popularity or patronage, this one looks to be all about money, BIG money, leaving most of us in the dust.  Most of us that is, except users of WhitehouseCountdown.com, the new non-partisan website that gives the little guy a voice in the high stakes game of political fundraising.

The basics are simple.  Players sign up for free and choose a candidate for whom they raise virtual bucks by playing games and participating in a host of community features. Games like PAC Attack (Political Action Committee), Paintball Politics, and Fat Cat Ball keep players vying for first place in the player rankings and boost candidate standings.  Trivia games, caption contests, and opinion forums round out the fun.  Don’t know who you want to support yet?  No problem, the Candidate Maker lets players create their own candidates and other players can rate and comment on them.  

WhitehouseCountdown.com is North South Studios’ first foray into independent publishing and was inspired by several factors.  “Normally we make products for other publishers but this time we had a strong motive to publish something of our own.  It’s no secret that fewer and fewer Americans are participating in the political process.  We wanted to encourage people, especially young people, to get involved in the upcoming presidential elections,,” says company President, Bill Newell.   “We felt that an irreverent, though factually accurate, website would be the best way to pique their interest.”

Company CEO, Sarina Simon, adds, “Although our team is composed of people with widely differing political views, we were all equally struck by how large a part money was playing in the primaries.  If money was to be the new barometer, we wondered how much money any given candidate would earn if the little guy was given a voice, albeit a virtual one.  Initially we envisioned the site to be largely a gaming site, but focus testing helped us understand that young people welcomed a forum to share their thoughts in a non-partisan, light hearted environment.”

North South Studios is a full-service media company that provides creative, engineering, design and business services to companies in the toy, education, technology, entertainment and finance industries.  North South Studios is a multinational company with offices in Los Angeles, CA and Lima, Peru. 

Tags:
Bill Newell, Sarina Simon, North South Studios, WhitehouseCountdown.com, Presidential Election, politics, fundraising, candidates
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