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| Oct
15 2004 - News search engines and headline aggregators are welcome to index/link
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Then too, shoppers can explore product features at their leisure in the comfort of their own homes, without store lines, parking hassles and commutes. Once they become familiar with the sizing of a label they like, they can order with ease and receive the items quicker than they would with store delivery. This age of the self merchant is in keeping with the launch of the Bernardostore.com. Keep It Simple
“The shopper must never see an out of stock notice, the site must be fast and easy to navigate and the features and benefits of each item must be clearly and quickly communicated." “It was a mandate – no, a command – to build a site free of the usual clutter. We set out to make navigation clear, intuitive and lightning fast. We added a feature that gives customers the ability to move items in their shopping carts to a saved wish list or from the wish list to the cart with one click of the mouse. Saving intended purchases or completing the sale has never been easier.” “We haven’t gone crazy with bells and whistles either,” continued Pollack. “We use a three-second Flash piece to convey a simple in-store message. Because it’s brief shoppers read it. We give them a search feature so they can browse by size, color or price range, or any combination of these criteria. And because our store’s inventory is updated every six minutes, shoppers never see an out of stock message.” The Bernardo e-Store was developed
by Creative Marketing
Plus, a New York-based advertising/communications agency working with
national and international clients since 1983.
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