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Oct 15 2004 - News search engines and headline aggregators are welcome to index/link this story 
..
Bernardo Takes Fashion Online, Launches First e-Store
 
http://www.bernardostore.com
.
Bernardo's first ever e-store is now available at www.bernardostore.com
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There was a time many thought fashion couldn’t be sold on the Internet because of it’s touchy-feely character. But with thoughtful merchants and well informed store associates a dying breed, people have embraced buying clothing online. One only has to look at the huge proliferation of retail stores online to confirm the popularity of purchasing on the internet.

Then too, shoppers can explore product features at their leisure in the comfort of their own homes, without store lines, parking hassles and commutes. Once they become familiar with the sizing of a label they like, they can order with ease and receive the items quicker than they would with store delivery. This age of the self merchant is in keeping with the launch of the Bernardostore.com

Keep It Simple
When Bernardo’s president and CEO Stuart Pollack set the task of building bernardostore.com he knew precisely what he wanted it to accomplish and spelled it out. 

“The shopper must never see an out of stock notice, the site must be fast and easy to navigate and the features and benefits of each item must be clearly and quickly communicated."

“It was a mandate – no, a command – to build a site free of the usual clutter. We set out to make navigation clear, intuitive and lightning fast. We added a feature that gives customers the ability to move items in their shopping carts to a saved wish list or from the wish list to the cart with one click of the mouse. Saving intended purchases or completing the sale has never been easier.”   

“We haven’t gone crazy with bells and whistles either,” continued Pollack. 

“We use a three-second Flash piece to convey a simple in-store message. Because it’s brief shoppers read it. We give them a search feature so they can browse by size, color or price range, or any combination of these criteria. And because our store’s inventory is updated every six minutes, shoppers never see an out of stock message.”

The Bernardo e-Store was developed by Creative Marketing Plus, a New York-based advertising/communications agency working with national and international clients since 1983.
Log on to learn more about www.bernardostore.com or the company’s equally welcoming home site, www.bernardofashions.com.
 

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