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|Announce Date: Thursday, October 23, 2008|
FoodNetwork.com Food and Cooking Site Unveils New Design
FoodNetwork.com heads into the popular holiday season by unveiling a new chapter, an all-new FoodNetwork.com. The redesigned FoodNetwork.com is full of features asked for by its more than 9 million monthly visitors, such as easy-to-use navigation, a treasure trove of recipe ideas and meal planning inspiration, along with more ways to connect with Food Network's all-star roster of chefs and shows. The new site involves the work of a 100+ member team, from product design and front-end development to back-end engineering.
FoodNetwork.com is the Web home of the most popular chefs and culinary experts on TV, from Alton Brown and Paula Deen to Rachael Ray and Bobby Flay. The Web site immerses fans in an interactive experience allowing them to help shape shows by weighing in on their favorite contestants for "The Next Food Network Star" or asking about their kitchen dilemmas for "Ask Aida;" bringing them closer to Food Network chefs with extensive photo and video galleries; and, of course, allowing them to look up and try the recipes they see demonstrated on TV.
The Web site features video from Food Network shows as well as original video created for the site featuring recipe how-to, healthy eating inspiration, holiday ideas and even a Web series that goes behind the scenes of the shows and at the Food Network Kitchens. FoodNetwork.com also features commerce through the Food Network Store, operated by Cooking.com, with a premium selection of more than 20,000 cooking-related items; and mobile through both an iPhone application and mobile wireless application allowing smart phones to access thousands of recipes in the extensive Food Network library and highlighting seasonal food needs such as grilling or holiday.
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