Date:
10/28/05 - News search engines and headline aggregators are welcome to
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| Rx for Survival Web Site Examines
the Challenges and Successes of Global Health and How Individuals Can Help
New features extend depth and reach of Rx
for Survival and Rx for Child Survival
pbs.org/rxforsurvival.
Rx for Survival—A Global Health
Challenge™ is a pioneering multimedia project that explores the current
global health crisis and the solutions that promise to make our borderless
society healthier. At the center of the project is a compelling six-hour
documentary series premiering on PBS, November 1-3, co-produced by the
award winning team of the WGBH/NOVA Science Unit and Vulcan Productions.
In addition, a comprehensive Web site on PBS.org offers in-depth information
on global health issues, including an interactive atlas comparing socio-economic
indicators with the spread of disease, essays and case studies on why global
health matters, and classroom materials. Rx for Survival will be further
extended by independent media coverage in the first week of November from
TIME magazine, NPR, and The Penguin Press. |
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In addition, co-producers WGBH
Educational Foundation and Vulcan Productions have launched Rx for Child
Survival, a campaign to raise awareness of the more than 10 million
children under the age of five who die each year worldwide —a majority
from preventable causes—and experts agree that nearly all of them would
have had a much better chance at life if they had access to simple, inexpensive
health interventions. The campaign also encourages people to speak out,
volunteer time and energy, and donate money to programs that give the world’s
most vulnerable children a fighting chance at life.
The Rx
for Survival Web site at pbs.org/rxforsurvival
gives users the chance to learn more about global health and become involved
in efforts to improve the health of people around the world.
Visitors to the expanded Rx
for Survival site can:
• Watch a preview of the Rx
for Survival series, as well as a public service announcement highlighting
Rx for Child Survival
• Explore why global health
matters in a series of essays and case studies
• Examine social and economic
indicators such as life expectancy, wealth, and education, compare those
with the global disease burden, and decide for themselves how and why they
might be connected in our interactive Global Health Atlas.
• Meet some of the 20th century’s
global health champions and learn more about their successes and what motivates
them
• Read profiles of some of the
most deadly diseases throughout history—how they spread and how public
health officials fight back
• Ask the Experts: submit questions
to our three panels — The Vaccination Question, International Health Aid,
and The Next Pandemic? — until November 8, 2005. The expert panelists will
answer a representative sample of questions, and their responses will be
posted in late November.
• Send an e-postcard emphasizing
the importance of global health issues or inviting a friend to watch Rx
for Survival
• Learn how national global
health policy is set, including the main steps in the budget process
• Download educational activities,
including pre- and post-viewing discussion questions, for middle and high
school teachers and students with a focus on health, science, and social
studies
In addition, visitors will still
be able to:
• Explore a detailed overview
of the Rx for Survival project: the documentary series, the many media
partners, and the Rx for Child Survival campaign.
• Learn what it is like on the
frontlines of global health from personal accounts posted by producers
and healthcare workers around the world in ongoing Dispatches from the
Field.
• Ensure that children in need
receive basic health interventions by following links to make a secure
donation to the Rx for Child Survival campaign, facilitated by international
fulfillment partners CARE and Save the Children.
• Discover ways to get involved
on both local and global levels and find the ideas and tools you need to
help make it all happen.
• Follow links to our partners’
sites to learn how to speak out among friends and neighbors, write to the
media and contact your local officials.
• Celebrate health with the
Global Health calendar – a list of important dates related to the campaign,
to local and national campaign events, and to world health in general.
• Subscribe to the Rx for Survival
e-mail newsletter or browse previous issues in the archive.
Major funding for Rx for Survival—A
Global Health Challenge is provided by the Bill & Melinda Gates Foundation
and The Merck Company Foundation.
WGBH/NOVA Science Unit
WGBH Boston is America's preeminent
public broadcasting producer, the source of fully one-third of PBS's prime-time
lineup, along with some of public television's best-known lifestyle and
children's programs and many public radio favorites. One of its premiere
programs, NOVA, is a production of the WGBH/NOVA Science Unit. Now in its
31st year of broadcasting, NOVA is the most popular science series on American
television and is seen in more than 100 countries. It is also one of television's
most acclaimed series, having won every major television award, most of
them many times over. NOVA's programs are used extensively in classrooms
around the country and the NOVA website is consistently the most trafficked
on pbs.org. In 1998, the National Science Board of the National Science
Foundation awarded NOVA its first-ever Public Service Award. NOVA has won
every major broadcasting award, including the Emmy, the Peabody, the AAAS
Westinghouse Science Journalism Award, and the Alfred I. duPont-Columbia
University Gold Baton. For more information on WGBH and NOVA, respectively,
visit wgbh.org and pbs.org/nova.
Vulcan Productions
Vulcan Productions is the independent
film production company founded by investor and philanthropist Paul G.
Allen in 1997. Vulcan Productions devotes itself exclusively to producing
independent films of unique vision and artistic quality. With feature film
projects such as Hard Candy, Far From Heaven, The Safety of Objects, and
award-winning documentaries such as Martin Scorsese’s The Blues, Evolution,
Black Sky: The Race for Space and Black Sky: Winning The X-Prize, the company
commits its talent and resources to creating films of substance and enduring
significance. Through its collaborative partnerships with established and
emerging filmmakers, Vulcan Productions explores creative opportunities
that result in engaging and inspirational storytelling. Visit Vulcan Productions
online at vulcanproductions.com.
The Bill & Melinda Gates
Foundation (www.gatesfoundation.org)
works to promote greater equity in four areas: global health, education,
public libraries, and support for at-risk families in Washington state
and Oregon in the United States. The Seattle-based foundation joins local,
national and international partners to ensure that advances in these areas
reach those who need them most. The Bill & Melinda Gates Foundation’s
Global Health program is dedicated to improving the health of people in
the developing world. The foundation focuses on the health problems that
cause the greatest burden in the developing world, but receive relatively
little attention and resources—diseases like HIV, tuberculosis, malaria,
vaccine-preventable diseases, diarrhea, and respiratory infections. The
foundation’s global health grantmaking supports two primary approaches
to improving health: research to develop new tools like vaccines, drugs
and diagnostics; and strategies to accelerate access to the health solutions
that already exist.
The Merck Company Foundation
is a United States-based private charitable foundation established in 1957
by Merck & Co., Inc., a global research-driven pharmaceutical company
dedicated to putting patients first. Established in 1891,Merck discovers,
develops, manufactures and markets vaccines and medicines in more than
20 therapeutic categories.
The Merck Company Foundation
is funded entirely by the Company and is Merck’s chief source of funding
support to qualified non-profit charitable organizations. The mission of
the Foundation is to support organizations and innovative programs in the
United States and around the world that: expand access to medicines, vaccines
and quality health care; build capacity in the biomedical and health sciences;
promote environments that encourage innovation, economic growth and development
in a fair and ethical context; and support communities where Merck has
a major presence. Since its inception, The Merck Company Foundation has
supported initiatives that address societal needs and are consistent with
Merck’s overall mission to enhance the health and well-being of people
around the world.
For more information on Merck
and The Merck Company Foundation, visit www.merck.com.
For additional information contact
Lisa Cerqueira, Senior Publicist, WGBH Boston, at
lisa_cerqueira(--at--)wgbh.org,
or by phone (617) 300-5334.
Full URL: http://www.pbs.org/rxforsurvival
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