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Date: 10/28/05 - News search engines and headline aggregators are welcome to index/link this page
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Rx for Survival Web Site Examines the Challenges and Successes of Global Health and How Individuals Can Help

New features extend depth and reach of Rx for Survival and Rx for Child Survival
pbs.org/rxforsurvival.

Rx for Survival—A Global Health Challenge™ is a pioneering multimedia project that explores the current global health crisis and the solutions that promise to make our borderless society healthier. At the center of the project is a compelling six-hour documentary series premiering on PBS, November 1-3, co-produced by the award winning team of the WGBH/NOVA Science Unit and Vulcan Productions. In addition, a comprehensive Web site on PBS.org offers in-depth information on global health issues, including an interactive atlas comparing socio-economic indicators with the spread of disease, essays and case studies on why global health matters, and classroom materials. Rx for Survival will be further extended by independent media coverage in the first week of November from TIME magazine, NPR, and The Penguin Press.

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Clicking screen image below takes you to the site
http://www.pbs.org/rxforsurvival
The Rx for Survival Web site at pbs.org/rxforsurvival gives users the chance to learn more about global health and become involved in efforts to improve the health of people around the world.  
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In addition, co-producers WGBH Educational Foundation and Vulcan Productions have launched Rx for Child Survival, a campaign to raise awareness  of the more than 10 million children under the age of five who die each year worldwide —a majority from preventable causes—and experts agree that nearly all of them would have had a much better chance at life if they had access to simple, inexpensive health interventions. The campaign also encourages people to speak out, volunteer time and energy, and donate money to programs that give the world’s most vulnerable children a fighting chance at life.

The Rx for Survival Web site at pbs.org/rxforsurvival gives users the chance to learn more about global health and become involved in efforts to improve the health of people around the world. 

Visitors to the expanded Rx for Survival site can:

• Watch a preview of the Rx for Survival series, as well as a public service announcement highlighting Rx for Child Survival

• Explore why global health matters in a series of essays and case studies

• Examine social and economic indicators such as life expectancy, wealth, and education, compare those with the global disease burden, and decide for themselves how and why they might be connected in our interactive Global Health Atlas.

• Meet some of the 20th century’s global health champions and learn more about their successes and what motivates them

• Read profiles of some of the most deadly diseases throughout history—how they spread and how public health officials fight back

• Ask the Experts: submit questions to our three panels — The Vaccination Question, International Health Aid, and The Next Pandemic? — until November 8, 2005. The expert panelists will answer a representative sample of questions, and their responses will be posted in late November.

• Send an e-postcard emphasizing the importance of global health issues or inviting a friend to watch Rx for Survival

• Learn how national global health policy is set, including the main steps in the budget process

• Download educational activities, including pre- and post-viewing discussion questions, for middle and high school teachers and students with a focus on health, science, and social studies

In addition, visitors will still be able to:

• Explore a detailed overview of the Rx for Survival project: the documentary series, the many media partners, and the Rx for Child Survival campaign.

• Learn what it is like on the frontlines of global health from personal accounts posted by producers and healthcare workers around the world in ongoing Dispatches from the Field. 

• Ensure that children in need receive basic health interventions by following links to make a secure donation to the Rx for Child Survival campaign, facilitated by international fulfillment partners CARE and Save the Children.

• Discover ways to get involved on both local and global levels and find the ideas and tools you need to help make it all happen.

• Follow links to our partners’ sites to learn how to speak out among friends and neighbors, write to the media and contact your local officials.

• Celebrate health with the Global Health calendar – a list of important dates related to the campaign, to local and national campaign events, and to world health in general. 

• Subscribe to the Rx for Survival e-mail newsletter or browse previous issues in the archive.

Major funding for Rx for Survival—A Global Health Challenge is provided by the Bill & Melinda Gates Foundation and The Merck Company Foundation.

WGBH/NOVA Science Unit
WGBH Boston is America's preeminent public broadcasting producer, the source of fully one-third of PBS's prime-time lineup, along with some of public television's best-known lifestyle and children's programs and many public radio favorites. One of its premiere programs, NOVA, is a production of the WGBH/NOVA Science Unit. Now in its 31st year of broadcasting, NOVA is the most popular science series on American television and is seen in more than 100 countries. It is also one of television's most acclaimed series, having won every major television award, most of them many times over. NOVA's programs are used extensively in classrooms around the country and the NOVA website is consistently the most trafficked on pbs.org. In 1998, the National Science Board of the National Science Foundation awarded NOVA its first-ever Public Service Award. NOVA has won every major broadcasting award, including the Emmy, the Peabody, the AAAS Westinghouse Science Journalism Award, and the Alfred I. duPont-Columbia University Gold Baton. For more information on WGBH and NOVA, respectively, visit wgbh.org and pbs.org/nova.

Vulcan Productions
Vulcan Productions is the independent film production company founded by investor and philanthropist Paul G. Allen in 1997. Vulcan Productions devotes itself exclusively to producing independent films of unique vision and artistic quality. With feature film projects such as Hard Candy, Far From Heaven, The Safety of Objects, and award-winning documentaries such as Martin Scorsese’s The Blues, Evolution, Black Sky: The Race for Space and Black Sky: Winning The X-Prize, the company commits its talent and resources to creating films of substance and enduring significance. Through its collaborative partnerships with established and emerging filmmakers, Vulcan Productions explores creative opportunities that result in engaging and inspirational storytelling. Visit Vulcan Productions online at vulcanproductions.com.

The Bill & Melinda Gates Foundation (www.gatesfoundation.org) works to promote greater equity in four areas: global health, education, public libraries, and support for at-risk families in Washington state and Oregon in the United States. The Seattle-based foundation joins local, national and international partners to ensure that advances in these areas reach those who need them most. The Bill & Melinda Gates Foundation’s Global Health program is dedicated to improving the health of people in the developing world. The foundation focuses on the health problems that cause the greatest burden in the developing world, but receive relatively little attention and resources—diseases like HIV, tuberculosis, malaria, vaccine-preventable diseases, diarrhea, and respiratory infections. The foundation’s global health grantmaking supports two primary approaches to improving health: research to develop new tools like vaccines, drugs and diagnostics; and strategies to accelerate access to the health solutions that already exist.

The Merck Company Foundation is a United States-based private charitable foundation established in 1957 by Merck & Co., Inc., a global research-driven pharmaceutical company dedicated to putting patients first. Established in 1891,Merck discovers, develops, manufactures and markets vaccines and medicines in more than 20 therapeutic categories.

The Merck Company Foundation is funded entirely by the Company and is Merck’s chief source of funding support to qualified non-profit charitable organizations. The mission of the Foundation is to support organizations and innovative programs in the United States and around the world that: expand access to medicines, vaccines and quality health care; build capacity in the biomedical and health sciences; promote environments that encourage innovation, economic growth and development in a fair and ethical context; and support communities where Merck has a major presence. Since its inception, The Merck Company Foundation has supported initiatives that address societal needs and are consistent with Merck’s overall mission to enhance the health and well-being of people around the world.

For more information on Merck and The Merck Company Foundation, visit www.merck.com.

For additional information contact Lisa Cerqueira, Senior Publicist, WGBH Boston, at
lisa_cerqueira(--at--)wgbh.org, or by phone (617) 300-5334.

Full URL:  http://www.pbs.org/rxforsurvival 


News linking services and news search engines are welcome to index/link this story 
Possible headline:
Newly Updated Rx for Survival Web Site Examines Challenges and Successes of Global Health
URL for indexing/linking: http://www.urlwire.com/news/102805a.html
 
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