KnowledgeStorm

"When Tom Noonan and I founded the company in 1998, we wanted to assist IT buyers and sellers in shortening the IT buying cycle. The most promising means of achieving that goal was to create a tool to ease the process for IT buyers, while making the involvement of vendors effortless. KnowledgeStorm embodies that." Greg Kemp KnowledgeStorm CEO

According to Culpepper & Associates, in an IT Industry with an annual growth rate of 200 percent, IT providers annually spend more than $10 billion of their revenue to advertise and market their products. Yet, Culpepper reports, vendors receive only a 50 percent or less return on their investment – KnowledgeStorm represents a more efficient alternative to business as usual. 

KnowledgeStorm has created Demand Marketing™ –a results-driven alternative to current marketing practices.  Vendors list their products and services in the directory free of charge.  KnowledgeStorm charges vendors a nominal fee for connecting them to sales prospects that meet their specific qualification criteria, and collects fees only when a qualified inquiry is delivered. These marketing-conscious practices have helped KnowledgeStorm build a pre-launch customer base of over 3,500 software vendors, including 450 of the Software Magazine 500.  Registered vendors include such industry-leading companies as Ariba, Baan, Documentum, Firepond, I2, Oracle and PeopleSoft.

KnowledgeStorm’s vendor base is one the Internet’s largest IT databases, offering more than 18,000 products from more than 3,500 IT providers. The listings are easily searchable and remain vendor-neutral.  KnowledgeStorm maintains the accuracy of its information through its active relationships with business technology vendors.

Described by the Aberdeen Group as the first true IT Knowledge Hub, KnowledgeStorm’s future content will include white papers, seminar and trade show information, and community-oriented material.  According to The Yankee Group, the site joins other community-building sites such as VerticalNet, AT&T, Time Warner and Ace Hardware. 

“When Tom Noonan and I founded the company in 1998, we wanted to assist IT buyers and sellers in shortening the IT buying cycle,” said founder and CEO Greg Kemp. “The most promising means of achieving that goal was to create a tool to ease the process for IT buyers, while making the involvement of vendors effortless. KnowledgeStorm embodies that.”

KnowledgeStorm is a privately held company based in Atlanta. The company connects IT buyers and providers via an online, searchable database of more than 18,000 software products and services, from more than 3,500 vendors. Investors in KnowledgeStorm include Apex Venture Partners, Live Oak Equity Partners and a group of private investors. For more information, please visit http://www.knowledgestorm.com.
 
 
 
 
 

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