Now available...
LinkAlert!
Learn the linking strategies that keep 
your site linked, with LinkAlert!
Today's Launch
•  URLwire headlines page
•  URLwire homepage
•  Getting your site on URLwire
•  Receive URLwire
•  EricWard.com
URLwire for Wednesday, November 19, 2003 - Online news headline linking services are welcome to link to this story
 
New Search Engine Vivante Provides Localized Results
.
In the race to offer online users Internet search results that include local-area business and service listings as well as “national” or global Internet website descriptions, Adjunction LLC, a small Florida-based company, has beaten big-name search giants like Overture.com, Google.com, and Microsoft Network (MSN.com) to the punch. 
.
New Search Engine Vivante Provides Localized Results  
Our broader, geographically-enabled listing technology opens up Internet search to millions of smaller and local businesses who until now could not use search-based marketing cost-effectively.  Their only option to date has been unexciting online Yellow Pages directories, and limited-reach local city guides.” 
David Yancey
Vivante founder 
Search URLwire archives since 1994 
Launching with over three million human-reviewed website listings, Adjunction LLC’s new Vivante.com (http://www.Vivante.com) enables the user to see more types of relevant content on one, simple, clearly organized search results page.  In another industry first, Vivante’s proprietary software allows the user to also see which local services sites match her or his keywords or topical requests.

David Yancey, an established eBusiness expert and Adjunction’s founder and principal designer, explained “Our ability to integrate local-area listings into a truly national search site brings a new level of completeness and convenience to online search users.  Our broader, geographically-enabled listing technology opens up Internet search to millions of smaller and local businesses who until now could not use search-based marketing cost-effectively.  Their only option to date has been unexciting online Yellow Pages directories, and limited-reach local city guides.”

In another move to distance itself from the all-things-to-all-users mindset of the big search engines, directories, and “portals”, Vivante.com is the first search site to target grown-ups – busy professionals, time-stressed parents, and active seniors.  “By designing the search tools for these busy consumers and business owners,” explained Jason Hamilton, the company’s lead systems architect, “Vivante can tailor the search experience to fit their specific needs and interests.  Similarly, our other search site, www.Prowebguide.com, is designed specifically to serve the search needs of Internet and online business professionals.  Each Adjunction site aims to be the best possible search venue for a well-defined, smaller group of Internet users.”

Examples of this audience-tailored approach in Vivante.com include a much-simplified approach to organizing hierarchies of topics - making it easier for busy users to find information, and also making it easier for website owners and businesses to know where their listing belongs for maximum visibility.

Yancey relayed how “We were struck by the increasing frustration of search users as they seek more and more product, place, service, event, consumer, and other information online.  The difficulties faced by traditional search engines in finding and arraying current and relevant web pages without duplication was bad enough; the accompanying trend toward more and more commercially-paid search 'matches' made things worse, even intolerable to many of the people we surveyed.”

Like Google, Vivante.com’s free directory results come from the DMOZ database of the Open Directory Project.  Hamilton explained that “We update our version of DMOZ more frequently, and, unique among DMOZ licensees, we also have the ability to show geographic matches in a great many cases.”  

Is Yancey fearful of the bigger, established search players?  “We think to be a major player in online search necessarily requires maximum audience share.  This makes it difficult, even uneconomic, to try and be a true finding partner for a relatively small number of users, one group of users at a time.”  

Yancey compares the company’s niche-oriented strategy of focusing on special interests of specific target audiences to the television industry:  “The big, general audience search sites are like the TV broadcast networks, competing with each other to grab as many viewers/users as possible.  Our search sites are more intimate, hopefully much friendlier, certainly more attuned to the user's primary, ongoing topical interests.  Where Google does a good job of covering everything, we focus sharply on the topics that count most to our users, much like a premium-audience cable TV channel does.”   

As to competition: “We are not competing with search engines.  We are not even extolling our unique technology.  All we care about is meeting the needs of busy, discriminating, find-it-for-me-right-now consumers and professionals.  The tests of our approach is how many users come back the next time, how easily they can find the sites they are looking for, and what they do when they click-through to our advertisers’ sites. If we pass these tests, our user numbers will climb, and the other advertisers will get on board soon enough.” He adds, “It doesn’t hurt that the kinds of users we are targeting with our special-interest finding tools account for probably 85% or more of all the buying online.”

More information is available from: http://www.Vivante.com
 
 



When email addresses are used in URLwire stories,  I have replaced the "@" sign with (--at--)  to discourage spam bots.  To send email, simply replace (--at--) with an @ sign in your To: line


End URLwire Copy
 
.
 
URLwire headlines page  • Getting your site on URLwire  Receive URLwire  EricWard.com
.
 
 
Selected headline links to recent URLwire site announcements
.
11/19/03 Access Name Change Launches Name Change Advice Center 
11/17/03 MyRatePlan Launches Wireless Number Portability Info Center
11/14/03 Fashion Company Bernardo Launches Web Sweepstakes
11/13/03 Design Expert Analyzes Presidential Candidate's Web Sites
11/12/03 Kasparov vs. X3D Fritz Chess Matches Carried Live Online
11/10/03 MyLastEmail Launches Planning Service For Unexpected Death
11/07/03 MYSTERY! Online Launches Companion Site For Tony Hillerman's Coyote Waits Broadcast
11/06/03 Million Minute Family Challenge Encourages Family Communication During Thanksgiving
11/04/04 CouponCraze.com Helps Net Shoppers Find Online Coupons, Hidden Deals
11/03/03 PBS Program Provider Thirteen/WNET Launches Shopping Site
10/30/03 Site Launches To Help Americans Make Move To France
10/30/03 Companion Site for NOVA's "Magnetic Storm" Launches
10/29/03 New Site Lets People Report Dangerous Drivers 
10/27/03 October 2003 Bandwidth Report - US Broadband Breaks 40%
10/23/03 NOVA Launches String Theory Companion Site
10/22/03 Amazon Launches "Search Inside the Book" Feature
10/17/03 New ESPN.com Site Ranks 100 Greatest World Series
10/14/03 First Ever Record Club Dedicated to Emerging Artists Launched

click for additional site/content announcements

Getting Your site covered on URLwire:
If you think your site has the right stuff, I might feature it here
and send it to my subscribers. Request URLwire service details 
and fees via Email. You can also learn more about URLwire here.

Non-profit and search related sites:
Display one of these "Featured on URLwire"  logos below (text or graphic)
on your site and link it  to my headlines page, and receive reduced rates
for your site announcement.

 
 
Featured onURLwire
URLwire - News of the Web's Best Content Since 1994
Featured on URLwire
URLwire - News of the Web's Best Content Since 1994
News editors and site reviewers:
Have you covered some of the sites featured here? Let me know and I'll feature your news outlet's logo on the right hand side of this page with the others. Over 85,000 people read URLwire every month.

 
 
 
Now available...
 
LinkAlert!
Get your site linked 
and keep it linked,
with LinkAlert!
The service that alerts you to new linking opportunities for your site, with tools, tips, techniques, and articles.  It helps you learn and use the same techniques I’ve been using for 7+ years for clients including PBS, Amazon.com, Warner Bros., Discovery Channel and AOL. $49 for a one-year membership. Read further details here.
URLwire Stock Quote Links Provided By Yahoo! Finance  ®·
Complimentary Book Announcements
The MostEffective 
Articles Ever
The Most Effective Articles 
Of 71 of The World's
Top Marketers
The Busy Educator's Guide 
To The World Wide Web
by Marjan Glavac
Revised and updated 
2ND Edition
This is the Web version of URLwire
URLwire is a weekly Email news alert service which announces quality Web launches, events, and online happenings.  URLwire is sent only to people who review and write about new web sites. URLwire is matched personally by me to your subject interests, is not automated, and importantly, is not annoying. Subscribe via my contact page. (Voice 865.637.2438).
. The URLwire Effect
"Eric, URLwire got our site covered and linked online in places we'd tried for months to get in without success. And, URLwire did it in one day.  Thanks!!!
Jim Osgood OfficeFinder.com
.
What is URLwire?
URLwire is an email and web based  news alert service for people who write about and review web sites, like Yahoo Picks of the Week or USA Today Hot Sites or WDFM. Learn more.
.
Who Uses URLwire?
Editors and site reviewers looking for great sites to write about and link to. Also, online news bots like Moreover.com and Newshub syndicate this online version of URLwire
.
How sites get on URLwire
URLwire only announces high quality, useful and unique web content.  This can be a new launch, relaunch, web event, etc.  I then send the announcement to online site reviewers and journalists who are looking for new web content to write about and link to. If you think your site has the right stuff, request URLwire service details/fees via . You can also learn more about URLwire here.
.
Receive URLwire
Editors/site reviewers only! Subscribe to the the email version for free by sending me a brief profile of the types of sites you review and write about. Email.
.

Editors at the below venues and hundreds of others are subscribers to URLwire. Sites announced via URLwire are featured regularly at these and other online news and reviews outlets:
 

   
Yahoo Picks of the Week!
Yahooligans! Cool Sites
[ Yahooligans! ]
USA Today Hot Sites / Web Guide
NewsNow
Internet Scout Project
A Publication of The Internet Scout
   
About.com
CNet
ResearchBuzz
BBCi Webguide
BBCi
WDfM
Daily Rotation
http://www.dailyrotation.com/
MSNBC
ZDNet
Chris Pirillo's
LockerGnome
Lockergnome
Traffick: The Guide To Portals
Internet.com
Arizona Reporter
http://www.azreporter.com
WebProWire
Reuters
Business2.0
Kleinman Report
NewsIndex
j.ello report
WIRED
Internet Tourbus
 

 
 
 

 

 
© Copyright URLwire. Online news headline linking services are welcome to link to this story.